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"In the last couple of years we have opted to develop the national market, this through information campaigns regarding the nutritional and health benefits that berries bring to consumers."

Juan Hirzel

The main research area of Dr. Juan Hirzel is soil fertility, nutrition and plant biostimulation. As a leading researcher at the Institute of Agricultural Research (INIA) and as a professor of the Doctorate in Agricultural Sciences of the universities of Talca and Concepción in Chile, he has collaborated in research projects for the development of methodologies for sectorized management of farms, application of techniques of multispectral image analysis to optimize crops, among others. He has also developed tools for decision making in the organic production of blueberries for export, as well as work on the effects of organic fertilizers on the vegetative, nutritional and productive parameters in blueberries.

Jorge Retamales

For more than 35 years he has been dedicated to the investigation of the physiology of minor fruits, particularly blueberries, and has participated in genetic improvement programs. He was deputy director of the Strawberry working group of the International Society of Horticultural Sciences (ISHS), in which he represented Chile for 12 years, and president of the Chilean Society of Fruit Growing. Within his long career, in 2002 he obtained a scholarship from the Ministry of Science and Technology of Japan to study strawberry physiology at Yamagata University. He has published numerous articles and in mid 2018 he has published the revised and updated second edition of the book “Blueberries”.