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First Day Program

Wednesday June 05, 2024

Opening hours

Theme

Relator

08:00 - 08:30 Accreditation
08:30 - 08:45 Inauguration / welcome words
Jorge Esquivel

Agr. Eng. MS.

Director of Blueberries Consulting

Miguel Ángel Curiel

President of Aneberries

Vice President and Manager

General at Driscoll's Mexico

Ana Lucía Camacho Sevilla

Secretariat of Agriculture

and Rural Development Jalisco - SADER

08:45 - 09:10 Analysis of the 2023/2024 season: results and projections
Juan José Flores

Director

Aneberries Mexico

09:10 - 09:35 Update on the blueberry market in Mexico: production, marketing and genetics
Ricardo Márquez

Commercial Manager

Fall Creek Mexico

09:35 - 09:45 Round of questions
09:45 - 10:45 Coffee Break
10:45 - 11:35 Conversation panel: "Perspectives of the global blueberry industry"
Miguel Ángel Curiel

President of Aneberries

Vice President and Manager

General at Driscoll's Mexico

Francisco Ortiz

Chairman

Berries Paradise

Rigoberto Guerrero

CEO

Hortifrut Mexico

Luis Miguel Vegas

General Manager

PRO BLUEBERRIES

11:35 - 12:15 Influence of climatic conditions on photosynthesis: physiological and productive responses in blueberry
Gerardo Nuñez

Ph.D. Horticultural Sciences

University of Florida

12:15 - 13:00 Optimizing nutrient management to improve fruit yield and quality
Lisa DeVetter

Associate Professor,

Department of Horticulture

Washington State University

NWREC and Everett

13:00 - 14:15 Meal
14:15 - 15:00 Use of growth regulators in blueberries: objectives and strategies
Reinaldo Campos

Ing. Agr. Ph.D.

Department Director

of Agricultural Production

Faculty of Science

Agronomic U. of Chile

15:00 - 15:20 Round of questions
15:20 - 15:50 Financing options and strategies for berries in Mexico
Carlos Hurtado De la Madrid

Agribusiness Director

from Banco Sabadell Mexico

15:50 - 16:10 Block of varietal alternatives for blueberries and other berries for Mexico and marketing models
Luis Salvador Llanos

Sales & Grower Support in

Fall Creek Farm & Nursery, Inc.

16:10 - 16:30
Jean Christophe Hesteau

Chief Executive Officer

Planasa Mexico

Cajeme Argote

Director Sales and Marketing

Planasa Mexico

16:30 - 17:00 Coffee Break
17:00 - 17:20 Block of varietal alternatives for blueberries and other berries for Mexico and marketing models
Erving Garcia

Procurement Director Latam

Mastronardi Berryworld

Jesús Soto

Procurement Manager Mexico

Mastronardi Berryworld

17:20 - 17:50 Round of questions
17:50 - 18:00 Closing
18:00 - 19:30 Cocktail
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Second Day Program

Thursday June 06, 2024

Opening hours

Theme

Relator

08:30 - 09:00 Accreditation
09:00 - 09:50 Management of rust and other foliar diseases in blueberries
Angel Rebollar

Professor and researcher

Chapingo Autonomous University

09:50 - 10:40 Thrips and other emerging pests in blueberry cultivation in Mexico: 8 years of experience fighting them
Ricardo Toledo

Plant Health Manager.

International

plant health

PLANASA, Spain

10:40 - 11:40 Coffee Break
11:40 - 12:30 Management of climate stress to improve health, productivity and quality in blueberries
Prometeo Sánchez G.

Ing. Agr. MS. Ph.D.

Agricultural Sciences - President

Mexican Society

of AC Plant Nutrition

12:30 - 13:00 Round of questions
13:00 - 13:15 Closing
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