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Program

First day Wednesday May 08, 2024

Opening hours

Theme

Relator

10:00 - 10:30 News and projections of the Portuguese blueberry industry
Pedro Brás de Oliveira

Ph.D

National Institute of Agricultural and Veterinary Research

10:30 - 11:00 “Success stories: Mexican company Berries Paradise”
Roberto Sámano

Director

Berries Paradise

14:00 - 14:30 “Success stories: Family Farms Perú Company - Mountain Blue”
Juan Pablo Bentín

Agr. Eng. MBA.

Production manager

Family Farms Peru

14:30 - 15:00 European market conditions: the importance of genetics
Hans Liekens

Value Chain & Retail Manager

Sekoya Blueberries

15:00 - 16:00 Conversation panel: Competitiveness strategies in the berry industry
Jorge Esquivel

Agr. Eng. MS.

Director of Blueberries Consulting

Pedro Brás de Oliveira

Ph.D

National Institute of Agricultural and Veterinary Research

Roberto Sámano

Director

Berries Paradise

Juan Pablo Bentín

Agr. Eng. MBA.

Production manager

Family Farms Peru

Hans Liekens

Value Chain & Retail Manager

Sekoya Blueberries

Second day Thursday May 09, 2024

Opening hours

Theme

Relator

10:00 - 10:30 The impact of technology on the blueberry process: innovation, quality and efficiency
Nour Abdrabbo

Commercial Manager

UNITEC SpA

10:30 - 11:00 Breeding strategies for new cultivars for strawberry production in warm growing areas
Bruno Mezzetti

Prof presso Università

Politecnica delle Marche

14:00 - 14:30 Characterization of substrates and recommendations for their use in berries
María del Carmen Salas

Ing. Agr. Ph.D.

researcher and

PhD professor

University of Almería

14:30 - 15:00 Important pests in blueberries and strawberries in Europe and Africa
Douglas Rodríguez

Ph.D. Plant Pathology.

Plant Health Manager EMEA

PLANASA

15:00 - 16:00 Conversation panel: The importance of technology and management in modern blueberry production
Jorge Esquivel

Agr. Eng. MS.

Director of Blueberries Consulting

Nour Abdrabbo

Commercial Manager

UNITEC SpA

María del Carmen Salas

Ing. Agr. Ph.D.

researcher and

PhD professor

University of Almería

Douglas Rodríguez

Ph.D. Plant Pathology.

Plant Health Manager EMEA

PLANASA

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Presentations

open enrollment

News Bluberry Arena Macfrut 2024
Blueberry Arena has been a good day of dissemination of blueberries in European lands
09/05/2024

The event organized by Blueberries Consulting at Macfrut 2024 concludes its third day this Friday, May 10 and until now it has been an opportunity for European producers and entrepreneurs, and a great push for the new blueberry industry on its path to having a greater presence in the European market.