The main emphasis was placed on fruit quality, one of the crucial factors for projecting the industry's development in the medium and long term. Other important challenges were also addressed, such as varietal renewal and the need to anticipate potential tariff scenarios in key markets like the United States.

The prestige of the panelists, the strength of their arguments, their extensive experience and market knowledge, and the quality and depth with which the topics were covered made the Chile Seminar one of the important milestones in the analysis and evaluation of an industry that has lost competitiveness in recent years.

This will be a very interesting meeting for Chilean producers and an opportunity to analyze and develop strategies that will allow the Chilean industry to regain competitiveness and prominence in the global blueberry market.

The quality and prestige of the panelists participating in the discussion of various topics on the various panel discussions guarantee an accurate and reliable assessment of the current state of the industry and its future prospects.

The blueberry market is not only still strong, but demand for the fruit continues to grow on all continents, so the blueberry business is booming, accompanied by new genetics that allow us to offer fruit with better size, better firmness, and better quality upon arrival to the final consumer.