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First day Thursday June 28, 2018




08:00 - 08:35 Home Accreditation - Inauguration
08:35 - 09:20 Mexican blueberry and its location in the world from the perspective of Berries Paradise. Mr. Francisco J. Ortiz Esquivel


Berries Paradise

09:25 - 10:05 Main international blueberry markets: dynamics and skills. Federico Beltran

General Manager

Terra Business SAC

10:05 - 11:00 Coffee Break
11:00 - 11:10 Question Round
11:10 - 12:00 Hydroponic production in blueberries: Key aspects of management, criteria to consider, monitoring and control of the crop. María del Carmen Salas

Ing. Agr. Ph.D.

Professor Doctorate

University of Almería

Protected Agriculture

12:05 - 12:55 Formulation of nutritive solutions for blueberries in soilless cultivation. Alfredo Rodríguez-Delfín

Biologist Ph.D.


Hydroponics and Mineral Nutrition Research Center UN Agraria La Molina

12:55 - 13:15 Question Round
13:15 - 14:45 Free Lunch
15:00 - 15:45 Production of blueberries under hedges: antecedents, considerations and management. Richard M. Bastías

Ing. Agr. Ph.D.

Associate Professor Fruit Production

University of Concepcion, Chile

15:50 - 16:20 Considerations for the use of blueberry toppings to define quality and postharvest handling. Bruno Defilippi

Ing. Agr. Ph.D.

INIA researcher

International Consultant

16:20 - 17:10 Coffee Break
17:10 - 17:30 Question Round
17:30 - 18:00 Production of blueberries under saline conditions: technical considerations and production costs. Juan Pablo Bentín

Ing. Agr. MBA.


Valle and Pampa Peru

18:00 - 18:15 Productive Curves for Blueberry in Mexico. Casimiro Davila

Director of operations

Hortifrut Mexico

18:15 - 18:35 Question Round
18:40 - 18:40 Closing of the Conference
18:40 - 20:00 Cocktail
Second day Friday June 29, 2018




09:00 - 09:45 Home Accreditation - Welcome
09:45 - 10:35 Identification and management of the main blueberry pests and diseases in Mexico. Douglas Rodriguez

National manager



09:45 - 10:35 What happens in the leaves when we apply nutrients via foliar? How can we optimize their absorption, permanence and translocation in plants? Heiner Goldbach

Ph.D. (Dr.rer.agr.)

Professor of Plant Nutrition

INRES - University of Bonn

10:35 - 11:25 Coffee Break
11:25 - 11:45 Question Round
11:45 - 12:35 Current and potential uses of growth regulators in blueberry production. Jorge Retamales

Ing. Agr. MS. Ph.D.

International Researcher and Consultant

12:40 - 13:25 Performance and commercial expectations of blueberries in North America (USA, Canada and Mexico). Victor Cedillo

National Sales Manager

Driscoll's Mexico

13:25 - 13:45 Question Round
13:45 - 13:50 Closing
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News XII Mexico Seminar 2018
Chile, Mexico and Peru agree to create the Agricultural Council of the Pacific Alliance, with support from IICA

Senior officials in charge of Agriculture from Chile, Mexico and Peru agreed in Santiago to establish the Agricultural Council of the Pacific Alliance (CAAP), a forum that will favor integration agreements and increase regional coordination to promote rural development and project countries as a leading trade bloc towards the Asia-Pacific. Government […]


Hyatt Regency Andares Guadalajara

Iron Gate 5065 Zapopan, Jalisco


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