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Programme

Wednesday September 10, 2025

Opening hours

Topic on

- Simultaneous translation
English - Spanish - French - Arabic
08PM - 00:08PM Accreditation
08PM - 45:09PM Inauguration / Welcome Remarks
Abdelkrim Kenfaoui

Regional Director

of Agriculture of the Region

from Tangier-Tetouan-Al Hoceima

Mohamed Amouri

President

Moroccan Federation

of red fruits,

Interproberries

Jorge Esquivel

Agr. Eng. M.Sc. Director

Blueberries Consulting

Alberto Alejandro Rodríguez Aspillaga

Ambassador of Chile

in Morocco

Said Bahajin

Ph.D. International Business

Commercial Representative ProChile

09PM - 00:09PM Update on the Moroccan red fruit market: production and marketing
Amine Bennani

President

Association of

Fruit Producers

Moroccan reds

09PM - 20:09PM Data analysis from recent seasons: Sales volumes and prices of Moroccan blueberries
Thomas Grandperrin

Sales Manager

Agronometrics EMEA

09PM - 40:10PM Diagnosis of the blueberry market in Morocco: challenges and opportunities
Jorge Esquivel

Agricultural Engineer, M.Sc. Chemistry

Agricultural Autonomous University

from Madrid - International Advisor

10PM - 10:11PM Coffee Break
11PM - 00:11PM The importance of harvest, logistics, and post-harvest management to access distant markets
Luis Rodríguez

Operations Manager

Hass Peru SA

11PM - 30:11PM Question Round
11PM - 45:12PM Moderator
Amine Bennani

President

Association of

Fruit Producers

Moroccan reds

Panel discussion / Analysis of the global soft fruit industry: challenges and competitiveness strategies
Youssef Bensajjy

Chef de Département de

Agricultural Development

ORMVA du Loukkos

Said Zelai

Director Fruits Rouges

Providence Verte

Mohammed Harras

Director Fruits Rouges

CAP agro

Otman EL Qacemi

Impact Manager

Social and Environmental

Driscoll's Morocco

Ali Rougui

Head of Business Intelligence

Department of Morocco

foodex

Said Ouhada

President

BestBerry Cooperative

12PM - 35:13PM Optimizing water and drainage in crops using IoT technologies
Hamza Karouane

Key Account Manager

SOWIT

13PM - 00:14PM Lunch
14PM - 30:15PM Raspberries: commercial opportunities, varieties and production strategies
Juan Carlos García Rubio

International Advisor

of Red Fruits

Former SERIDA-Spain Researcher

15PM - 00:15PM Fertigation management strategies for soft fruit crops: how to avoid salinity in the substrate
María del Carmen Salas

Ing. Agr. Ph.D.

researcher and

Professor Doctorate

University of Almería

15PM - 35:16PM Blueberry production in China: producing regions, pruning strategies, and production management
Cheng Liu

Head of Small Fruits Faculty

Institute of Pomology

Academy of Agricultural Sciences Liaoning-China

16PM - 15:16PM Coffee Break
16PM - 45:17PM Pest control strategies for soft fruits:Scirtothrips dorsalis y Drosophila suzukii
Douglas Rodríguez

Ph.D. Plant Pathology

Global Plant Health Director

PLANASA

17PM - 15:17PM Use of growth regulators to reduce heat stress in blueberries and berries
Daniel Díaz

Ing. Agr. Ph.D.

plant physiology

Michigan State University

17PM - 55:18PM Round of questions
18PM - 25:18PM Closing
- Program subject to change
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20% VAT
Stock Dates USD MAD
Event Week
03 Sep - 10 Sep
$220 MAD/ 2.000+VAT
News XXXVIII Berries International Seminar Morocco 2025
Morocco ranks 4th in the world in the export of berries.

The 2025th International Seminar on Blueberries in Morocco 4 highlights the country's position in the international market for berries, reaching XNUMXth place as a recognized exporter worldwide.

Morocco successfully concludes the 38th International Seminar on Red Fruits and plans its future with innovation and cooperation.

With a full house and high levels of interest in every presentation, the international event concluded in Tangier, consolidating its position as a key forum for analyzing the opportunities and challenges facing the Moroccan industry in the global berry market.

The AYA industrial project marks a new step towards Moroccan food sovereignty.

The installed electrical capacity will be 14 MW, of which 40% will be generated through green electricity production.

The 38th International Seminar on Red Fruits in Morocco consolidates its position as a strategic hub for the global industry.

With a broad turnout and high technical level, the 38th International Seminar on Red Fruits is taking place in Tangier. The event brings together producers, entrepreneurs, investors, and academics from various continents, consolidating Morocco as a key hub in the conversation about the present and future of the sector.

The 70th International Red Fruit Seminar begins in Morocco with more than XNUMX companies.

With the participation of delegations from more than 20 countries, the XNUMXth International Seminar on Red Fruits opens today in Tangier. The agenda includes genetics, fertigation, plant health, logistics, and market analysis, making Morocco the center of a global dialogue where science, market, and sustainability come together to project the future of berries in Europe, Asia, the Americas, and Africa.

Global berry experts meet tomorrow in Tangier to project the future of the industry.

The 10th International Red Fruit Seminar, taking place tomorrow, September XNUMXth, will bring together leading researchers, producers, advisors, and executives from global companies in Morocco. With presentations on genetics, production, sustainability, marketing, and logistics, the event consolidates its position as an international benchmark for the berry industry.

Leading companies in the soft fruit sector will meet at the International Seminar in Tangier.

The 70th International Seminar on Red Fruits will bring together more than XNUMX companies, associations, and research centers from different continents in Tangier. Morocco thus strengthens its role as a strategic hub in the Mediterranean and Africa by hosting one of the most influential gatherings for innovation, trade, and applied research in the red fruit sector.

Morocco's economy is expanding, but regional gaps are widening.

The southern region of Dakhla-Oued Ed Dahab led the country with a GDP growth rate of 10,1%.

“There is a need to develop crops that use nutrients more efficiently.”

Dr. María del Carmen Salas, coordinator of the Master's Degree in Mediterranean Greenhouse Horticulture at the University of Almería, will present at the 2025th International Seminar on Red Fruits Morocco 10 on September XNUMX.

Douglas Rodríguez, Global Director of Planasa, will present on pest control in berries in Tangier, Morocco.

With more than two decades involved in agronomic research and the management of innovation projects, Douglas Rodríguez has established himself as one of the leading experts on plant health applied to berries.

Moroccan agricultural boom: Exports to Spain grow by 269% in a decade

Morocco continues to consolidate its role as a key supplier of fruits and vegetables to Spain, bringing the flavors of the Kingdom directly to the neighboring country's supermarkets. From blueberries and raspberries to the juiciest tomatoes, Moroccan products have earned a prominent place in Spanish homes, reflecting both the quality of their […]

Morocco flourishes: Record agricultural exports drive economic growth

After two years of drought, the Moroccan economy is making a strong comeback, driven by a revitalized agricultural sector and record exports. The Organization for Economic Cooperation and Development (OECD) projects growth of 3,8% for 2025 and 2026, thanks to the revival of agricultural production, especially in fruits and vegetables. According to a […]

Luis Rodríguez from Hass Perú, an expert in distant markets who will be in Morocco

Hass Peru is one of the most successful foreign companies with a presence in the Chinese market, and in the talk "The Importance of Harvest, Logistics, and Postharvest Management to Access Distant Markets," the expert will share his experience and management successes in distant markets.

Heat wave hits Morocco: Bioregulators, an alternative to save crops

Daniel Díaz, an agricultural engineer and doctor in Plant Physiology of Fruit Trees from Michigan State University, will speak on the use of regulators to combat heat stress at the 2025th International Seminar on Red Fruits in Morocco XNUMX.

Morocco builds bridges with Latin America across the South Atlantic

The South Atlantic Ocean is emerging as a key arena for the reconfiguration of international relations, and Morocco, with its strategic location, is positioned as a key player in building a new axis of South-South cooperation with Latin America. This approach, which transcends the traditional view of the Atlantic as a mere barrier […]

The seminar will give us information to adapt the Moroccan offer to what the markets want.

Amine Bennani, President of the Association of Red Fruit Producers of Morocco, highlighted

Morocco leads Spain's fresh produce market

The North African country is enjoying a monumental shift in agricultural trade, now a key source of income for the European market.

The blueberry invades Africa from both ends

Although the region offers natural, climatic, and logistical advantages for berry cultivation and export, its long-term sustainability and competitiveness still depend on its ability to consolidate infrastructure, diversify markets, and overcome structural barriers.

The Ministry of Investment encourages Moroccans living abroad to invest in the country.

Morocco's 12 Regional Investment Centers are dedicating a week to Moroccans Living Abroad.
On the occasion of the National Day of Moroccans Living Abroad (MRE), celebrated on August 10th each year, the Moroccan Ministry of Investment, Convergence, and Evaluation of Public Policies has organized a week dedicated to this group, with the aim of encouraging them to contribute to the country's development.

A European logistics group launches a direct shipping route from Morocco to Northern Europe.

With the new service, shipments from Agadir to Ireland can arrive in as little as six days.

Economic diplomacy boosts Morocco's promotion abroad

The Moroccan kingdom is developing active economic diplomacy to serve the country's development and its presence on the African continent.

"Morocco: Paradise for the Production and Export of Red Fruits"

In recent years, Morocco's berry industry has been the focus of global attention. Its export figures continue to grow with each season, making it important for all entrepreneurs to stay at the forefront of techniques and technology for the production of strawberries, raspberries, blueberries, and blackberries. A climate […]

The U.S. is expected to approve a $5.000 billion investment for Morocco's southern provinces.

The United States has committed to promoting inclusive economic growth in Morocco's Western Sahara region, reflecting Washington's support for the country's territorial integrity.

Tangier: The most important meeting of the blueberry industry in North Africa

In addition to the quality and experience of its human resources, if we were to identify the key factors for the success of the Moroccan industry, we would first mention the ideal agroclimatic conditions that Morocco offers.

Europe leads trade with Morocco despite a slight decline in 2024

The data show a 6,3% increase in trade between Morocco and the rest of the world, compared to a 1,7% decrease in 2023.

Mohamed Alamouri: "Larache has exceptional water quality for growing berries."

Red fruits have been one of the most important agricultural crops in the northern region of Morocco since the 80s.

Blueberry boom: Morocco increases its exports by 12 in 10 years

In just ten years, Morocco has increased its blueberry exports twelvefold, rising from 12 tons in 7000 to 2014 tons in 83, representing an impressive annual growth rate of 000%. This evolution is no coincidence, but the result of a profound transformation of its agricultural model, which has […]

Nador West Med, the Moroccan megaport redefining Mediterranean trade

Morocco is moving full speed ahead with the construction of Nador West Med, its second megaport in the Mediterranean. Inspired by the successful Tangier-Med model, this state-owned project represents a €730 million investment to reclaim land from the sea with little social or environmental opposition. The first phase is expected to be completed between […]

Towards 2040: Morocco and Spain, closer with an underwater tunnel

The ambitious idea of connecting Africa and Europe through an underwater rail tunnel under the Strait of Gibraltar, a project conceived more than three decades ago, is resurfacing with force. Driven by political will, increased investment, and advances in technical studies, the project is no longer a pipe dream but a reality […]

Morocco, an essential pillar in the global fruit supply chain

A new report by the OECD and FAO highlights Morocco's crucial role in the global fruit supply chain, amid growing demand and challenges facing global agriculture. The "Agricultural Outlook 2025-2034" report projects a 14% increase in global agricultural and fishery production for the next […]

Morocco, the undisputed leader in fruit and vegetables for Spain, reached €672 million in the first four months of the year.

Spanish imports of fresh fruits and vegetables from Morocco grew by 28% in the first four months of the year, reaching €672 million. This increase strengthens Morocco's position as the main supplier to the Spanish market in this sector, surpassing other countries and recording the highest year-over-year growth. The country […]

New Morocco-Saudi Arabia shipping line will benefit more than 100 Moroccan exporters

The project seeks to strengthen bilateral trade and generate lasting benefits.

Morocco and the Netherlands forge new agricultural alliance

A new Moroccan-Dutch partnership in the horticultural sector promises to boost the production of high-quality snack tomatoes in the Agadir region. A 24-hectare greenhouse project, called Callystar, was recently inaugurated near Agadir, the result of a collaboration between Dutch producers The Valley and Schenkeveld, the […]

Morocco's economy shows strong growth in the first quarter of 2025

The HCP report shows that the agricultural sector saw a strong recovery in the first quarter of 2025.

Egypt, an emerging player in the blueberry industry

Egypt has gone from being on the figurative radar of the blueberry industry to firmly in the plans of numerous companies in Europe and the Americas, joining the two Spanish and Dutch companies that are carrying out projects with their own genetics. To exemplify the progress made, another global company with its […]

Morocco achieves record figures in blueberry exports to the US

The Moroccan blueberry industry has reached an unprecedented milestone in the US market. During the first quarter of the 2024-2025 season (January-March), blueberry exports to the United States soared to 525 tons, generating an approximate value of $5 million, according to data from the US Census Bureau.

Egypt and Morocco are taking advantage of the growing demand for off-season berries in Central Asia.

In 2024, Egypt continued to consolidate its presence in the Kazakhstani strawberry import market, building on the momentum of the previous two marketing years. At the same time, Morocco became the main direct supplier of fresh blueberries to Uzbekistan. According to EastFruit, these two North African countries are now at the forefront of meeting the growing demand […]

African Blue expands blueberry production in Morocco

Founded in 2007 and starting commercial production in 2008, African Blue Morocco has become a major player in the Moroccan blueberry sector. The company currently manages approximately 345 hectares of blueberry plantations in the north and south of the country and operates as part of the […]

"The working model of European supermarkets has helped us grow in the berry export market."

The Moroccan soft fruit sector has experienced rapid growth in recent years. The country has positioned itself among the world's largest suppliers of raspberries, blueberries, and strawberries. This growth has gone hand in hand with the success of companies like iBerry, which decided to specialize in soft fruits over a decade ago.

In just two months, Spain imported 22% of the blueberries it purchased from Morocco in all of 2024.

Exports of the red fruit, 97% of whose production is concentrated in the province of Huelva, generated a profit of 555 million euros last year.

Morocco, the big beneficiary of the tariff war

Morocco is becoming a trade oasis and a guarantor of stability amid global uncertainty and instability, potentially marking a turning point for the Moroccan economy.

The berry industry will meet again in Tangier

We're approaching a new International Seminar on Red Fruits in Morocco, which will be held on September 10th in Tangier, a permanent location for this event. Industry leaders, researchers, and specialists will participate in the meeting, which will be part of a comprehensive program […]

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