


Program, First Day
Schedule |
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08:00 AM - 08:30 PM | Accreditation |
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08:30 AM - 08:45 PM | Inauguration / welcome words |
Jorge Esquivel
Agr. Eng. M.Sc. Director Blueberries Consulting |
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Eduardo Ron Ramos
Secretary of Agriculture y Desarrollo Rural SADER Jalisco |
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08:45 AM - 09:45 PM | Panel Discussion / The Blueberry Industry: Current Status, Strategies, and Trends |
Miguel Ángel Curiel
President of Aneberries Vice President and Manager General at Driscoll's Mexico
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Rigoberto Guerrero
CEO Hortifrut Mexico |
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César Ortíz
CEO Berries Paradise
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Roberto Sámano
CFO North Bay Produce |
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Rodrigo Orozco
Director General Agrovision Mexico |
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09:45 AM - 10:15 PM | Mexican Berry Market Update: Production, Marketing, and Genetics |
José Luis Bustamante
President Planasa Mexico |
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10:15 AM - 11:05 PM | Coffee Break |
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11:05 AM - 11:30 PM | Data analysis from recent seasons: Mexico's opportunities in the global blueberry market |
Colin Fain
Founder and CEO Agronometrics |
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11:30 AM - 12:10 PM | Modern Blueberry Production: Data Analysis and Strategies |
Jorge Esquivel
Agricultural Engineer, M.Sc. Chemistry Agricultural Autonomous University from Madrid - International Advisor
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12:10 AM - 12:50 PM | Blueberry production in Mexico: Irrigation, substrates, varieties and fruit quality |
Eduardo Betancourt
Director BETABLUE Agricultural Consulting |
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12:50 AM - 13:00 PM | Question Round |
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13:00 AM - 14:20 PM | Lunch |
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14:20 AM - 15:00 PM | Characterization of substrates and recommendations for their use in blueberries: Use of irrigation technologies and methods |
David Bryla
Research Horticulturist US Department of Agriculture Agriculture Research Service |
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15:00 AM - 15:30 PM | Raspberry varieties available for Mexico |
Karen Ruiz
Trade Representative and Technical Americas ABB Advanced Berry Breeding |
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15:30 AM - 15:40 PM | Question Round |
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15:40 AM - 16:30 PM | Panel Discussion / Strategic Planning Based on Market Demands: What Do Consumers Want? |
Ignacio Santibáñez
CEO QIMA Produces |
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Herika Sainz
Commercial Director Hortifrut Mexico |
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Mario De la Cruz
Quality Manager Driscoll's Mexico |
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Patricio Cortés
General Manager Fruits Giddings |
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16:30 AM - 16:50 PM | Coffee Break |
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16:50 AM - 17:40 PM | Use of calcium, boron and silicon in blueberries |
Jorge Retamales
Ing. Agr. M.Sc. Ph.D. International Researcher and Consultant |
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17:40 AM - 18:30 PM | Use of growth regulators in blueberries: Objectives and strategies |
Daniel Díaz
Agr. Eng. Ph.D. Physiology Michigan Vegetable State University
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18:30 AM - 18:45 PM | Question Round |
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18:45 AM - 20:00 PM | Cocktail |
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Second Day Program
Schedule |
Topic on |
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08:30 AM - 09:00 PM | Accreditation |
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09:00 AM - 09:30 PM | Blueberry Market Update in Mexico: Production, Marketing, and Genetics |
Ricardo Márquez
Commercial Manager Fall Creek Mexico |
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09:30 AM - 10:20 PM | Use of biocomposites for stress management in blueberries |
Prometeo Sánchez G.
Ing. Agr. M.Sc. Ph.D. Agricultural Sciences - President Mexican Society of Plant Nutrition AC |
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10:20 AM - 11:10 PM | Coffee Break |
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11:10 AM - 12:00 PM | Effective rotational strategy for managing thrips in blueberries and other berries |
Concepción Rodríguez
Ing. Agr. M.Sc. Entomology Ph.D. Resistance Management California University Insecticides |
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12:00 AM - 12:50 PM | Integrated management strategies for wood fungi and root and crown diseases in blueberries |
Ángel Rebollar
Agr. Eng. M.Sc. Parasitology Agricultural Ph.D. Plant Pathology Ohio State University
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12:50 AM - 13:25 PM | Question Round |
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13:25 AM - 13:30 PM | Closing Day |
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- | Program subject to change |
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