The report, updated to week 2, shows a cumulative total that continues to exceed the previous season's figures, with the United States as the main destination, strong growth in Europe, and increasing diversification in "Other Destinations." La Libertad, Lambayeque, and Ica account for the majority of the volume.
Although the weather has delayed the harvest in some areas and affected certain quality parameters in specific cases, producers in northern Morocco are projecting a campaign with a larger volume than the previous one, supported by more land in production and plantations that are already reaching maturity.
The country nearly reached 1,6 million tons of exports in 2025, driven by tomatoes, early vegetables, and avocados. However, the price trend moderated compared to the inflationary peak of 2022/23, and producers face a more challenging environment due to costs, regulations, competition, and water stress—a relevant context for the competitive landscape of blueberries in the Northern and Southern Hemispheres.
In 2026, Blueberries Consulting will launch a global seminar agenda combining technical and commercial conferences, a high-traffic trade zone with booths and one-on-one meetings, the Agtech Hall featuring nutrition and biostimulation, and hands-on experiences. The tour kicks off in Lima, Peru, and continues through Chile, Mexico, Morocco, China, and two additional locations in Peru (Ica and Trujillo). The goal is to transform knowledge into decisions and decisions into results.
The price report updated to week 1 shows a stronger start than that observed in the same period of the previous season. For producers and exporters, the key takeaway is how price is evolving in relation to volume, the gaps between markets, and the performance of organic products, keeping in mind that adjustments may still occur in the coming weeks as the data consolidates.
The report for week 1 shows Peru maintaining a large-scale campaign in the cumulative totals and, at the same time, reveals the beginning of a natural transition in the weekly flow. This stage focuses on program continuity, condition, and logistical coordination to the main blueberry destinations.
The association presented a 143-page document with seven chapters and 99 proposals to address issues such as institutional framework, concessions, territorial planning and operational efficiency, among other key areas, in a context of greater technological and sustainability demands.
In 2025, Peruvian blueberries are projected to have a record year, with over US$2.500 billion in exports and a significant increase in volume. The figures, reported by FreshFruit, also show price adjustments and a reconfiguration of export destinations, requiring a refinement of the commercial strategy.
Projections indicate that global blueberry production could exceed 3,5 million tons before the end of the decade, a leap unthinkable just ten years ago. The challenge is no longer just growth, but achieving it with quality, profitability, and sustainability, while managing an increasingly complex global production chain.
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