“The blueberry is the only berry that participates in a truly global market”
Miguel Ángel Curiel He is the president of the National Association of Berry Exporters of Mexico, Anemones, and a recognized leader of the Mexican agro-fruit industry and will be one of the exponents in the XXXI International Blueberry Seminar which will take place this June 5 and 6 in Guadalajara.
“We need to empower new leaders”
Miguel Ángel Curiel has promoted a structural change in the organization that leads the Mexican berry industry, delegating vice presidents and distributing tasks focused on new topics that the modern industry needs to develop, such as sustainability, communications, marketing, research, management, genetics, safety or research, among others.
“We need to promote new leaders,” says Miguel Ángel Curiel, ratifying his intention to promote a new structure for the organization that brings together the most important companies in the Mexican berry industry. Clearly, it is a more collective Aneberries and coherent with the desire for growth and modernization of the Mexican industry.
- What contribution can Aneberries give to the sector?
- Protect the berry productive and commercial sector from risks in terms of safety, phytosanitary, labor, environmental and commercial matters.
- What do you think will be the future for Mexico in this sector?
- Of all the berries, the blueberry is the only berry that participates in a truly global market; the other berries compete mainly in a North American market. This forces Mexican blueberries to compete with blueberries from around the world in quality, service and cost. Without discarding the opportunities that the markets of Europe, Asia and the Middle East offer for Mexican blueberries, we must recognize the advantage that geography offers us with respect to the North American market and exploit this advantage by offering the best service, the best quality, with a competitive cost to the North American market.
International Seminar
Miguel Ángel Curiel is clear that his role is fundamental in the Mexican industry and his aspirations are to “leave a strong, institutionalized Aneberries, with solid succession projects, with solid foundations in the pillars of safety, phytosanitary, strengthening of the workforce in the sector and clarity in the environmental impact priorities of the sector.”
Miguel Ángel Curiel will be one of the participants in the program of the XXXI International Blueberries Seminar, in the Conversation Panel: «Perspectives of the blueberry industry at a global level», together with Rigoberto Guerrero, CEO of Hortifrut; Luis Miguel Vegas, general manager of Proarándanos; and Francisco “Paco” Ortiz, president of the Berries Paradise Board.
To participate and learn more details about the XXXI International Blueberries Seminar, go to the following link: XXXI Mexico Seminar 2024 | Blueberries Consulting.
To consult the stands available in Mexico click HERE
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