The blueberry industry meeting in Guadalajara was well attended, and this year it successfully incorporated raspberries as a featured crop.

The halls of the Hard Rock Hotel were the venue where the industry's top leaders firmly and with common cause addressed the most important challenges affecting blueberry producers and exporters, and the Mexican agricultural export industry in general.

El 2025th International Seminar of Blueberries Consulting XNUMX, which just concluded in Guadalajara, could become a turning point for the Mexican industry, because, on the one hand, there is a shared vision of rejection of the US tariff threat and, on the other hand, there is also consensus on the steps that must be taken to regain competitiveness and continue growing as an industry, climbing to leadership positions in the global berry market and taking advantage of the opportunities offered by this second wave of global consumption.

Jorge Esquivel Manterola – International Advisor and Director of Blueberries Consulting

Jalisco style

On the first day, after the inauguration by the director of Blueberries Consulting, Jorge Esquivel, who acknowledged those who have supported this event since the beginning (just a decade ago), such as the company Berries Paradise and its president, Francisco "Paco" Ortiz, and the words of the Secretary of Agriculture and Rural Development SADER, Eduardo Ron Ramos, who recognized the great development of the berry industry and its importance for the Mexican economy, not only in the foreign currency it returns to the country, but also in its great and quality job offer for Mexicans in the countryside.

Ron Ramos concluded his remarks by supporting producers in the face of Trump's tariff threat, stating that things will continue to be done "the Jalisco way."

Eduardo Ron Ramos – Secretary of Agriculture and Rural Development of Jalisco, Mexico

Almar Leaders

Then, the panel discussion, "The Blueberry Industry: Current Status, Strategies, and Trends," featured Miguel Ángel Curiel, president of Aneberries; Rigoberto Guerrero, CEO of Hortifrut México; César Ortiz, CEO of Berries Paradise; Roberto Sámano, CFO of North Bay Produce; and Rodrigo Orozco, CEO of Agrovision México, addressed the challenge of the tariff threat and the broader political and trade landscape facing Mexico in depth and with great candor.

At the meeting, the leaders shared a common position rejecting the trade threat and outlined various strategic lines for the Mexican industry, not only in the face of this challenge but also in general to gain greater prominence in the global berry market.

"We want free and fair trade," was the statement made by Miguel Ángel Curiel on behalf of Aneberries, and it was repeated several times by the panelists throughout the conversation.

2025th International Blueberry Seminar Mexico XNUMX

A new impulse

“We have to be more productive, raise our quality standards and be more competitive”, “demand is growing in the markets and we are facing a second wave of blueberry and berry consumption”, “new genetics are an opportunity to expand our surface area and incorporate other regions into berry production”, “Mexico has the opportunity to continue growing”, “prices will remain stable and advantageous for Mexican fruit”, were some of the phrases that industry leaders shared with the numerous attendees, with the perspective that there will be no challenge that can prevent Mexico from continuing to grow in the production and export of berries to the world and especially to consumers in the North American market, who favor Mexican blueberries, rewarding them with better than average prices.

The most important

In addition to an in-depth analysis of the commercial situation of the Mexican industry and its positioning, primarily in the U.S. market, the two-day program was equally intense in technical and agronomic content, thanks to the extensive knowledge acquired by Mexican producers and the quality of the specialist speakers and researchers. This event, which just concluded in Guadalajara, elevated every moment of the event to a very high level, consolidating its position as the most important industry gathering in Mexico.

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