The official launch of the AYA (Anouar Yieldest Additives) industrial project marks a new step forward in Morocco's strategy for industrialization and consolidating its food sovereignty, several government officials announced Wednesday at Jorf Lasfar.

During the ceremony of launch From the AYA industrial project in the Jorf Lasfar industrial zone (El Jadida province), the ministers welcomed this important investment of 480 million MAD (48 million dollars) in the agro-industrial and biotechnology sector of the Anouar Invest group.

Located on a 7,1-hectare site, including 28.700 m² of covered space spread over three levels, the plant is expected to generate more than 500 direct and indirect jobs. It has been designed as a green project, with the installation of a water treatment plant that meets national and international standards. 

The installed electrical capacity will be 14 MW, 40% of which will be generated using green electricity. This will significantly reduce the carbon footprint of the AYA site.

In a speech, the Minister of Industry and Trade, Ryad Mezzour, He stressed that "this project perfectly illustrates Morocco's drive for industrialization and the confidence of national investors in the potential of our economy."

“With AYA, we consolidate food sovereignty and industrial of the country, while creating a new biotechnology export sector," he said, adding that this initiative is part of the government's industrial strategy, which will actively contribute to job creation and the development of Moroccan talent, and will positively impact the region's industrial fabric, strengthening the local economy and territorial justice. 

In turn, the Minister of Agriculture, Ahmed El Bouari, He stated that the AYA project is fully in line with the guidelines of the Green Generation Strategy, which places the agricultural sector at the center of the country's economic and social growth.

"By promoting the use of molasses, a byproduct of the sugar industry, this project illustrates the integration of complementary activities between upstream agriculture and downstream industry," he explained.

He noted that this will contribute to the creation of added value and employment, as well as strengthen national food security, while consolidating a sustainable and inclusive development model.

In the same line, the Minister Delegate before the Head of Government, in charge of Investments, Convergence and Evaluation of Public Policies, Karim Zidane, emphasized that this innovative project, supported by the New Investment Charter, contributes to the realization of King Mohammed VI's vision of food and industrial sovereignty.

In turn, the Secretary of State for Foreign Trade, Omar Hejira, stated that the AYA project illustrates Morocco's ability to develop a competitive and internationally oriented industry.

"Thanks to its export-oriented focus, this facility will contribute to strengthening Morocco's presence in global value chains and promoting our national expertise," he stated.