Noposion expects to begin timely blueberry harvests between mid- and late September, about two weeks earlier than last year, and increase its production in a campaign in which the company itself expects downward pressure on prices to continue, mainly towards the end of the season.

The company aims to concentrate a greater proportion of its fruit production in early harvest windows and expand its exports. These projections were presented during an earnings meeting held on August 20 with investors and financial institutions.

More production in early windows

During the 2025/26 season, blueberry production remained within Noposion's forecasts and the campaign ended two to three weeks early.

The company explained that it has been progressively shifting a larger portion of its production to the first quarter using early harvesting techniques, thus reducing the weight of second-quarter production. According to Noposion, this adjustment is based on profitability criteria and could continue in the coming years.

For the new season, they expect this trend to continue. The first harvests are expected between mid- and late September, and the volume of fruit towards the end of the season is expected to decrease again.

Noposion also indicated that during 2025/26 its prices fell less than the industry average, although profit per ton decreased slightly. The company attributed this performance to a better distribution of volumes within the season, greater participation from key account (KA) channels, expanded exports, and cost optimization.

Noposion blueberry plantation in Yunnan © Agroconectados

September-November, the window that Noposion seeks to take advantage of

The first volumes of the new campaign are fetching high prices, according to the company, which believes that the period between September and November may offer favorable conditions for Chinese domestic production.

Noposion maintains that the effects associated with El Niño are slowing the growth of South American production and delaying the peak period for imported fruit entering China. According to the company, this combination could create a more favorable market window for local production between September and November.

Despite that initial outlook, the company anticipates that prices will blueberry They will continue to be under pressure, especially towards the end of the season.

More exports and greater weight of large accounts

The company expects to continue increasing its exports of blueberries during the new campaign.

When evaluating the 2025/26 season, Noposion attributed part of the smaller drop in its prices compared to the sector average to the growth in shipments abroad and a greater participation of large account (KA) channels.

The company expects to continue strengthening these channels, increase the volume destined for export, and continue working on costs, technology, and branding to improve the economic performance of its blueberry business.

Quality, new varieties and plant renewal

Noposion reported technical advances aimed at improving the taste and consumption quality of blueberryIn that context, the company believes its prices could remain relatively stable.

The company projects relatively stable growth over the next two to three years. It reported a slight increase in its land holdings in Yunnan and Laos, while projects currently under development continue to progress.

In addition, new varieties are being introduced through their cooperation with MBO. According to Noposion, these varieties should contribute to improved quality and production, while the renewal of older plants will help increase yields.

The strategy thus combines a greater presence in early windows, more exports, new varietal materials and productive renewal, while the company maintains its forecast of pressure on prices towards the end of the new season.

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