Morocco exported In 2025, approximately 1,6 million tons of fresh fruits and vegetables are expected, with tomatoes leading the way, along with early vegetables and avocados. According to data from Morocco Foodex According to market sources, the exported volume has been growing steadily since 2023, although prices began to show a lower trend after the inflationary pressures observed in 2022/23.

The increase in shipments is mainly due to the growth of fresh tomatoes—which have strengthened since 2023—and to growth in categories such as peppers, zucchini, and green beans. Even so, this increased dynamism is accompanied by a gradual adjustment of margins: production costs (especially energy and labor) have continued to rise, while the commercial and regulatory environment is becoming more demanding.

Among the risk factors analysts are looking at are the gradual tightening of health and environmental regulations, recurring debates in Europe about competitive conditions, and increasing competitive pressure from other sources, such as Egypt and Turkey. At the same time, the water challenge is gaining prominence: water scarcity is becoming more pressing as export volumes of water-intensive crops, such as greenhouse tomatoes and avocados, increase. In regions like Souss-Massa and parts of the Gharb, watersheds are facing ever-increasing pressure.

For the berry industry—and in particular the blueberryWhere Morocco It is a relevant origin in certain windows towards Europe—this type of signal helps to read the competitive scenario: expansion of volumes, but with structural restrictions that may condition costs, continuity and growth rate in the coming years.