Shenzhen Kingship announced investment plan in Chile for blueberries and cherries

Shenzhen Kingship announced investment plan in Chile for cranberries and cherries

14/03/2018

The Chinese importer Kingship, which is publicly traded, signed a strategic cooperation agreement with Valle Central and Agrícola el Peñasco in a ceremony held last March 1 in Santiago.

Under the agreement, Shenzhen Kingship will make a significant investment in the Chilean fruit sector, including the purchase of the latest generation of Unitec packaging lines for use in the national territory.

By working with its producing and packing partners in the country, the company is confident that it will be able to launch its own brand of Chilean blueberries and cherries starting October of this year.

«Chinese consumers demand superior quality fruit. There is still great market potential to grow, which gives us the confidence to invest abroad“said Hanqing Li, President of Kingship CO., LTD. «Chile has surpassed Thailand and became the largest fruit supplier country in China. In our quest to provide the highest quality fresh fruit, Kingship will start with Chilean cherries and cranberries«.

Kingship plans not only to sell these premium products in China, but also in Japan, South Korea and the United States, although in smaller volumes.

As the trade relationship continues to strengthen between China and Chile, the fresh fruit sectors of both countries are working more closely than ever. Last May, a MoU was signed between the Association of Fruit Exporters of Chile AG –ASOEX- and the Chinese Association for the Promotion of Quality and Safety of Consumer Products of China (CPQS) in Beijing.

«This agreement will strengthen the friendship and cooperation between the Chilean and Chinese fruit sectors. This will be achieved by exchanging experiences in areas related to the production, export, promotion, quality and safety of products, and by intensifying business contacts between entrepreneurs in both countries."said Ronald Bown, president of ASOEX at the agreement signing event in April last year.

Kingship was one of the companies involved in the deal and has since partnered with CPQS and founded the Exporting Produce & Food Quality Safety Brand Alliance (PPFC), a new alliance aimed at ensuring the safety and quality of Chinese food and fresh produce. .

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At the end of 2016, Shenzhen Kingship was in the top of the 900 companies, among 11 thousand companies, listed on the Chinese Stock Exchange NEEQ (National Equities Exchange and Quotations), the second most important in China; making the first issuance of shares during the 2017.

Likewise, during Li's visit at the beginning of last year, he stated that they work closely with Chinese government authorities to implement a traceability system for imported fruit, as well as ensure the quality of the products. For this reason, they have a strategic agreement with the "China Consumer Goods Quality and Safety Promotion Association", dependent on China's phytosanitary organization, AQSIQ.

Source: SimFRUIT with Fruitnet info