A massive participation was recorded on the first day of the 2025th International Seminar Blueberries Consulting Trujillo XNUMX, which opened on Wednesday, July 9 at the Hotel Costa del Sol. The event marks ten years since the first seminar organized by Blueberries Consulting in Peru.

With the participation of leading blueberry industry professionals from Peru, Chile, and Mexico, the international seminar has become a benchmark in the industry, providing a space for researchers to showcase the results of their hard work and a forum for producers to exchange experiences and establish business networks.

Blueberries Consulting Photography – 2025th International Blueberries Seminar Trujillo XNUMX

Ten years since the first seminar

Jorge Esquivel Manterola, director of Blueberries Consulting, was in charge of welcoming the attendees.

“This is a very special year for us, as it marks ten years since the first blueberry event in Peru, organized by Blueberries Consulting. Years of great learning, guided by renowned researchers and industry leaders, who have contributed to the development of the sector from a variety of fields.”

Regarding the beginnings of the country's blueberry industry, Esquivel recalled, "On my first trips to Peru, before organizing the first edition, I visited pioneering companies for the time, which went against all odds and all the people who said it wasn't possible... and look at the results, thanks to their perseverance, Peru is leading the global blueberry industry," he noted.

Country objective

On the new challenges facing the blueberry industry, Jorge Esquivel He mentioned, “The agricultural industry is currently facing unprecedented challenges and opportunities. The blueberry sector, in particular, has seen significant growth in recent years, positioning itself as a key product in international trade. However, to maintain and improve our competitiveness in the global market, it is crucial that we jointly analyze all available information from diverse specialties and backgrounds, in order to guide our industry strategies and set a common goal—a national goal.”

International Seminar

About the seminar, the director of Blueberries Consulting, He stated that, together with leading professionals, they will analyze the blueberry market, marketing, genetics, and projections for the season in Peru. "We will analyze volume and price data to identify existing market opportunities, and we will hold interesting talks, panel discussions, and complementary workshops where various management strategies will be addressed to improve the quality of our product."

He concluded by emphasizing that the work of all stakeholders in this industry continues to be to promote blueberry consumption worldwide, "which is why our responsibility is to be constantly growing, developing, and learning. This dynamic compels us to continually begin the knowledge chain," he concluded.

Blueberries Consulting Photography – 2025th International Blueberries Seminar Trujillo XNUMX

Facts & figures

El XXXVII International Seminar Blueberries Trujillo 2025 ends on July 10.

The next destination of the seminar will be in Tangier - Morocco, where the International Seminar on Red Fruits on September 10th.