The positioning of blueberry Peru's success in international markets is not the result of chance, but rather a strategy based on market analysis, genetic innovation, and adaptability. This is the view of Daniel Bustamante, commercial director of Agrícola Cerro Prieto, who analyzes the process that led Peru to become the world's leading exporter.

In their view, the sustained growth of supply has been accompanied by greater commercial sophistication, where the diversification of destinations, the development of niches and promotional support have made it possible to sustain value in an increasingly competitive market exposed to external variables.

How has the positioning of Peruvian blueberries been built?

What has happened with Peruvian blueberries is fantastic. Peru has had conditions that have allowed it to accurately understand market demand, and in this case, what was needed was new genetics. The ability to make that change so quickly, something that doesn't happen in other countries, has allowed Peruvian blueberries to position themselves very well in international markets.

What role have new varieties played in this strategy?

They have been fundamental. They have allowed us to better meet the real needs of the market, be present for more weeks, and offer consistency in our supply. This has positioned Peru as a preferred origin with a quality product.

Daniel Bustamante at the XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

Does the growth in supply impact prices?

Yes, there may be downward pressure, but when you're diversified across markets, you can avoid saturating them. Furthermore, genetics allows you to target specific niches, where volume is lower but the price is better.

What explains Peru's leadership in exports?

It's a combination of factors, but primarily genetics. It has given us great flexibility to serve markets efficiently. Today, Peru has been the world's number one exporter for several years.

What impact do promotional campaigns have?

They are fundamental. In the US market, for example, there is a system where customs duties are collected to fund consumer promotion. This allows for research, supports product attributes, and improves product positioning in the consumer's mind.

Daniel Bustamante at the XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

How does the international context influence business?

Today's situation is complex. There are weather problems in other regions, such as frosts in Florida or rains in Morocco, which reduce supply and raise prices. But there are also geopolitical factors affecting logistics, such as war, which can disrupt shipping routes and increase freight costs.

What risks exist in the logistics field?

Disruptions to key routes can lead to disruptions in container turnover and eventually shortages. And in this business, time is critical because it directly impacts product quality.

What strategy would you recommend in this scenario?

Primarily planning and communication. It's important to responsibly inform the market about what might happen. And, of course, never compromise on quality, because without quality there is no business.

Daniel Bustamante at the XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

Bustamante's analysis of the industry reflects a shift from a focus on production expansion to one of strategic sophistication. In this transition, genetics emerges as a key enabler, integrated with commercial diversification, market intelligence, promotion, logistics, and quality.

In parallel, the global scenario introduces a new level of complexity. It is no longer enough to produce well; it is also necessary to anticipate climatic, commercial, and logistical risks, maintain on-time delivery, and respond to demanding markets.

The discussion continues in Trujillo.

That conversation will continue in the XLII International Blueberry Seminar Trujillo 2026The meeting will take place on July 8th and 9th at the Costa del Sol Wyndham Trujillo Golf Hotel. The meeting will allow for a deeper discussion of several decisions that Bustamante identifies as key to the blueberry Peruvian: genetics, market demands, fruit quality, climate management and post-harvest condition.

For producers, exporters and companies linked to blueberry In Trujillo, Peru, the event will be an opportunity to compare technical and commercial criteria on the challenge that runs through the entire conversation: how to sustain Peru's leadership with genetics, planning, quality and responsiveness to increasingly demanding markets.

Buy HERE the tickets to XLII International Blueberry Seminar Trujillo 2026

Read also:

• Genetics promises, climate validates: Trujillo will address critical decisions for Peruvian blueberries
• The current state of the blueberry industry: Luis Miguel Vegas will present the sector's figures and projections in Trujillo.
• International Blueberry Seminars 2026: Blueberries travel through Peru, Chile, Mexico, Morocco and China
• Daniel Bustamante, president of Proarándanos: “The Peruvian industry is in a process of changing its profile”
• Blueberry: Cerro Prieto and the cost of adapting in a business that changes every season