First prospection of the Chilean blueberry industry to India is successful
The actions began in New Delhi, where one of the main activities was the seminar held for importers, distributors and retail of India, which had a massive attendance, and allowed the national representatives to present the characteristics of the Chilean cranberry industry, as well as holding important business meetings.
India represents a market of 1,324 billions of people and an economic growth that is expected to reach 7,2% this year.
Given its growth, this market is acquiring a special importance for the Chilean export fruit industry.
In this framework, and in order to strengthen ties with importers, distributors, wholesale markets and retail chains, the Committee of Blueberries of Chile, an entity that operates under the umbrella of the Association of Fruit Exporters of Chile AG (ASOEX), led He completed his first mission to New Delhi and Mumbai in India.
The national delegation was made up of the Executive Director of the Blueberry Committee, Andrés Armstrong; ASOEX Marketing Director for Asia and Europe, Charif Christian Carvajal; the Commercial Attaché of ProChile in India, Carolina Vásquez, and representatives of exporting companies associated with the Blueberry Committee: Hortifruit, Prize, Farmer's Friend, Nice Blue, Zurgroup, David Del Curto.
The actions
The actions began in New Delhi, where one of the main activities was the seminar held for importers, distributors and retail of India, which had a massive attendance, and allowed the national representatives to present the characteristics of the Chilean cranberry industry, as well as holding important business meetings.
The presentations were given by Andrés Armstrong, Commercial Director of the Blueberry Committee, who highlighted the opening of the Indian market for blueberries from Chile; in addition to Carolina Vásquez, Commercial Attaché of Chile in India, who highlighted the importance of India as a growing market for Chilean exports; and Charif Christian Carvajal, who revealed the potential of India, but at the same time the logistical challenge that still exists for a better shipment of Chilean fruits.
"Chile is the main exporter of blueberries in the world, and this reflects the commitment and work of our industry to produce quality and harmless blueberries to the different international markets, seeking to meet consumer requirements. From this year our blueberries can enter India, and we are here to strengthen knowledge relations and visualize opportunities for our exportsArmstrong explained.
For her part, Carolina Vásquez, Chile's commercial attaché in New Delhi, indicated: “Of the total food basket in India, an 33% is represented by protein foods, an 19% for cereals and an 13% for fruits and vegetables. In parallel, it is important to highlight the fact that consumers, both in rural India and the urban part, maintain their preference for fresh products, therefore, there is potential for growth in the medium term, since this type of fruits, like blueberries are rather new in the market, where the consumer has slowly begun to know part of their properties and benefits".
"The agreement concluded with India for the export of blueberries under inspection and avocados under Systems Approach, is a big step for our fruit exports, since shipments were previously impossible due to the fact that fumigation with Methyl Bromide should be applied, which harmed the condition and quality of the fruit. India is advancing increasingly in the technical work in terms of establishing income requirements, but still presents challenges that must be addressed as is the case of high tariffs and open up its economy“, specified the Chilean agricultural attaché in India, Jaime González, during his participation in the Seminar.
Charif Christian Carvajal, ASOEX Marketing Director for Asia and Europe, highlighted: “In this first mission of prospecting to India, the national delegation toured, in addition the wholesale fruit market of New Delhi, and the main Indian retail stores. All with the aim of knowing, in situ, the opportunities for Chilean blueberries in this market, especially thinking that it is a market that privileges to consume healthy products".
Finally, it is worth noting that the delegation ends today Monday 04 the actions with a seminar for importers, distributors and retail of Mumbai, in addition to visits to the wholesale and retail market in that city, and then travel to Hong Kong to participate in Asía Fruit Logística 2017.
Source: SimFruit
next article
Agriculture will be the basis of future employmentARTÍCULOS RELACIONADOS
