Monticello, April 16, 2020: A seminar to face the new productive and commercial reality of blueberries

So far we are meeting annually in the International Seminars and other meetings that we attend to share the new regarding the cultivation and its different commercial aspects, but today it becomes more urgent than ever to meet to analyze this new reality and the best ways to face it.

In the last year, the Latin American blueberry industry has undergone significant modifications that will have a gravitational influence on the future of the market, locally and internationally. Mexico has consolidated its privileged position as an exporter close to the US, although it derives much of its fruit to increasingly distant destinations, and Peru has surprised everyone with its exponential growth that places it alongside Chile as leaders of the blueberry export industry in the world.

Development factors

Genetic improvement, new management and the application of state-of-the-art technologies are the factors that explain the speed of these changes and will be a determining factor that will continue to modify local industries and their participation in future markets. 

These elements and the new standards of demand, installed by consumers, build a new productive and commercial reality for the industry that we must approach together quickly. 

So far we are congregating annually in the International Seminars and other meetings that we attend to share the new regarding the cultivation and its different commercial aspects, but today it becomes more urgent than ever to meet to analyze this new reality and the best ways to face it. 

The varietal replacement has already begun in the Chilean industry and the paradigm shift towards quality production has also begun, but we must standardize the production and consolidate the whole process, control or regulate exports, and take care of the quality brand in Preferred markets, in order to recover competitiveness and maintain profitability in the business.

Chile, Peru and Mexico

The program of the XVIII International Blueberries Seminar this year includes a block of commercial talks that will update us on the current situation and its details, both locally and internationally. We must analyze the challenges that arise and make visible the future opportunities and perspectives that are opened for the production of blueberries from Chile, Peru and Mexico, our direct competitors.

In the general need for varietal replacement, we will address the alternative advantages of the use of rootstocks and the graft technique for variety change and other possible applications. Considering the need to produce firm and quality fruit, we will advance in conventional nutrition issues and the transition to organic production. We will also deepen in trials and results regarding the use of biostimulants and improvers of the soil - plant system in blueberries, and we will inform ourselves of the latest in post-harvest issues and good condition of arrival of the fruit to the destination markets, among other incumbent issues.

The invitation is to attend the XVIII International Blueberry Seminar on Thursday, April 16 at the Conference Center of the Monticello Hotel, which every year organizes Blueberries Consulting for the different actors of the blueberry production and export industry.

To purchase your tickets go to the following link:

Source
Martín Carrillo O. - Blueberries Consulting

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