Argentina seeks to break into the business of fresh blueberries
Argentina does not want to sit idly by in front of the blueberry production and export boom that has been manifest in Latin America for some decades. In fact, the nation is already working from the Government to make it possible.
During the week of August, spokesmen of the Argentine Committee of Blueberries (ABC) expressed their willingness to carry out a series of international business rounds, in order to direct the country in a more solid commercial route around blueberries.
On 29 and 30 days in August a meeting will be held in the province of Entre Ríos, in which ABC will participate along with other local organizations such as the Ministry of Agribusiness, the Food and Bioeconomy Secretariat, the Argentine Investment Agency and International Trade and the Chancellery of that nation.
Federico Bayá, president of the Argentine Committee of Blueberries stressed that the meetings will focus on bringing the local market closer to the main companies buying and distributing berries in the world.
"Given a global demand for blueberries that is on the rise, our objective is to achieve new opportunities for the industry and that is why the round is focused on summoning importers from recently opened markets such as China and Thailand," said Bayá. .
The head of ABC also said that they are targeting markets such as Germany or Sweden, which he considered "key" for Argentine growth in regions such as Continental Europe or Scandinavia.
"It is important to hold a meeting that brings together all Argentine blueberry producers in a high-quality event that will address issues such as technology trends, cultivation techniques and various cutting-edge topics with leading speakers both nationally and internationally. ” pointed out the president of the ABC.
Bayá highlighted the launch of commercial campaigns such as "Taste the sweetness, enjoy the difference" (try the sweetness, enjoy the difference) with which they try to re-boost the Argentine blueberry.
"We know that the flavor and sweetness that characterize the local blueberry are appreciated abroad as a distinctive value compared to other world productions," said Bayá.
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