Chilean blueberries are sold as snacks in Chinese theaters
The Chilean Blueberry Committee launched a promotional campaign in a Shanghai cinema, where attendees received rectangular boxes filled with fresh Chilean blueberries.
The objective of the initiative was "to promote this super-Chilean fruit as a sandwich or snack that can be consumed at any time and at any time", as indicated by the committee.
The event called "Blue Pop" was held at the Zhonghong cinema on West Yingao Road in Shanghai and was organized by the Chilean Blueberry Committee - Asoex together with ProChile.
The activity was carried out prior to the presentation of the film Young Female Warrior and was attended by Juan José Vidal Wood, Head of the Office of ProChile in China, and Charif Christian Carvajal, Marketing Director of ASOEX for the markets of Europe and Asia
Vidal and Carvajal explained that the season of Chilean blueberries is in full development and that the 2017 / 18 season reached a record of exports with more than 145.000 tons of blueberries, of which one 76% were fresh and one 24% frozen.
In addition, shipments of fresh blueberries reached a total of USD 548 million during the 2017 / 18 campaign.
Meanwhile, exports of said fruit to China totaled 9.700 tons during the past season, which contrasts with the figures for the current 2018/19 season, which reaches 66.302 tons exported until the second week of the year, corresponding to an increase 6% compared to the same period in 2017/18.
Juan José Vidal of ProChile commented that "Chile produces and exports more blueberries than any other country in the southern hemisphere," adding that "Chilean fruit producers are world class, with advanced cultivation techniques, high-tech classification facilities and packaging, and cutting-edge shipping methods. "
"This means that we can deliver fruits like blueberries around the world and even the tables of consumers in China in a state of perfect freshness, and just in time for the demand for our Chilean fruits to peak during the weeks leading up to the Year. New Chinese, "said Vidal.
"Chilean blueberries are an excellent choice as snacks at any time and anywhere," said Charif Christian Carvajal of the Association of Fruit Exporters of Chile (ASOEX).
“They are sold in various types of very convenient packaging to be carried in the gym bag, or left in a drawer on the office desk. In addition to its totally unique and sweet flavor, Chilean blueberries are also a healthier alternative to other types of sandwiches, ”Carvajal assured.
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