International delegations and those from other areas of Peru are arriving in the Trujillo area to participate in activities related to the 37th International Blueberry Seminar, which will be done this 9 & 10 of July in the dependencies of the Costa del Sol Windham Trujillo Golf Hotel.

Massive Technical Tour

In the run-up to the match, this Tuesday the 8th at first hour a Commercial Technical Tour to two agricultural fields in the Trujillo area. Both agricultural companies are among the largest Peruvian exporters, and the delegation includes Peruvian producers from other regions of the country, as well as Spanish, Ecuadorian, Mexican, and Chilean producers, who will participate in a variety evaluation. in situ and learn about the harvest management of the different varieties grown in both fields.

Privileged climate

The area located on Peru's northern coast offers ideal climatic conditions for blueberry cultivation, especially during the winter and spring seasons. The region enjoys moderate temperatures, with mild winters and moderate summers, as well as good sunlight exposure, factors that favor the development of high-quality fruit.

The predominantly sandy and well-drained soil allows for efficient irrigation management and reduces disease risks, contributing to fruit with good size, firmness, and flavor.

Furthermore, Trujillo's proximity to urban centers and ports facilitates exports, reducing logistics costs and transportation times. Furthermore, the region has developed a modern agricultural infrastructure, with irrigation technology, pest protection systems, and post-harvest temperature control technologies.

Season challenges

In the current 2025/26 season, the Peruvian industry projects to reach a historic volume of more than 400.000 tons, according to the first estimates of Pro-blueberriesAlthough this projection is subject to adjustments, it would be a complex and challenging campaign, primarily due to logistics, specifically in terms of port operations.

Approximately 20 tons of produce per week must be harvested, selected, packaged, entered into the cold chain, and quickly transported to ports for shipment to destination markets.

It's worth remembering that last season there was congestion at the port of Callao, in addition to a shortage of trucks and stevedoring personnel. Therefore, port diversification will be essential to streamline the processing of Peruvian blueberries on their journey to various international markets. The port of Chancay should be a strategic factor in Peruvian competitiveness.

Varieties and trust

Returning to the Trujillo area, the region's skilled labor force has also been key to implementing good agricultural practices and achieving high-quality production standards. Furthermore, the diversification of varieties, including early and late-season varieties, allows them to offer fruit year-round and access various international markets.

Thanks to the quality of its produce and its logistical infrastructure, the Trujillo region has established important trade agreements with markets in North America, Europe, and Asia. The region has positioned itself as a reliable production hub, with international certifications that guarantee sustainability and food safety.

The blueberry has no roof

Without a doubt, this will be a very important meeting for the blueberry industry, not only because of the international framework in which it operates, with its many challenges and threats, but also because Peru repeatedly demonstrates that the blueberry business is not only sustainable and profitable, but also has no ceiling and will continue to grow steadily.

Participate in the International Blueberry Seminars most important, and be part of the World Blueberry Tour!