Cranberry production grew at an average annual 206% rate between 2012 to 2018.
The Maersk group company adapts new end-to-end logistics solutions, which provides comprehensive transportation from the packing area to the final destination.
Blueberry production in the country grew at an average annual rate of 206% between 2012 and 2018, according to the Ministry of Agriculture and Irrigation (Minagri). Due to its demand abroad, it has become one of the benchmarks in agribusiness, which has prompted domestic producers to seek new logistics solutions, said Silvia Córdova, commercial manager of Sealand.
In that sense, Sealand, a Maersk company, continues to adapt its services to provide reliable solutions with greater market connectivity and multiple service offers to users of foreign trade in the country, promoting the inclusion of Peruvian producers to the large markets of United States, Europe and Asia.
According to Minagri, the installed area of blueberries in the 2017-2018 agricultural campaign was 7,884 hectares, being the largest area reached in the north of the country, La Libertad and Lambayeque. "Both regions are in constant agricultural growth, the main production areas are Olmos and Chavimochic, where the climate benefits this fruit a lot," said Silvia Córdova.
He said that after harvest, the product follows a packaging process according to the standard of the client at the destination. Subsequently, blueberries are entered into the container and then transported to its final destination. “Sealand provides end-to-end logistics solutions, we can provide transportation from the customer's packing area to the destination distribution center. We operate from the ports of Paita, Salaverry, Callao and Pisco, ”he said.
The commercial manager of Sealand said that currently the main destinations of blueberries are Europe and the United States, being the most recurring ports of arrival: Rotterdam, Philadelphia and Los Angeles. However, he added that Asia is a market that is also growing with great dynamism.
“At Sealand we are constantly adapting services to provide reliable solutions with greater market connectivity and multiple product offerings to customers. Our advantage is that we are part of the Maersk group, which has the largest cargo fleet in the world, competitive transit times, more frequent connections and a stronger Peruvian network, which ensures that the cargo arrives at its destination on time and in the best conditions, ”he said.
According to the Association of Blueberry Producers of Peru (Proranánnos), he projected that in this campaign (from August-March) or that of 2020, Peru could become the largest exporter of blueberries worldwide, above Chile, which It currently occupies this place.
Likewise, in the last Scotiabank report, it was projected that blueberry exports will be around US $ 830 million during the 2019, and if it becomes a reality, it would represent an increase of 50%, considering that 2018 Peru exported this fruit for US $ 548 millions.
Important is to point out that cranberry is a fruit free of fats and sodium, it has high levels of antioxidants due to its components, therefore, it is necessary to fight cancer, cardiovascular diseases, diabetes and premature aging. In addition, it improves defenses, reduces cholesterol levels and speeds up the brain.