The complex blueberry season that the Peruvian industry has had to face, due to the different impacts that the El Niño meteorological phenomenon has caused on agriculture, has shown that certain varieties are more prepared to face these unforeseen climatic events, without affecting yields and fruit quality.

El Niño caused significant flooding in Peruvian fields, severely damaging agricultural activity. Later, the same phenomenon brought with it high temperatures, which affected the physiology of blueberries and other crops, damaging yields per plant and altering their metabolism, which has resulted in a significant shortage of Peruvian fruit in world markets.

new genetics

The damages, however, have been very different depending on the regions and, above all, according to the different varieties, which have had variable behavior with respect to the threat. In fact, the Ventura and Biloxi varieties have been among those affected, and unfortunately it is on which a large percentage of Peruvian production is based. On the other hand, new varieties have shown to have better aptitudes against these new scenarios.

Due to this, Peruvian producers of blueberries and other berries are beginning to look for new genetics as a solution to different environmental challenges and also as a response to the demand for high competitive standards imposed by consumers and the global fruit market.

Macfruit 2024

On the occasion of the BLUEBERRY SAND, in the context of Macfruit 2024 In the city of Rimini, Italy, next May, the most important nurseries and companies related to plant genetics will be showing their wide portfolio of products, so it will be the opportunity to interact with Latin American producers who will attend seeking to renew their crops, in the perspective of protecting themselves from new critical events, whether environmental, pathogens or others. Also looking for genetics that offer fruit quality and adequate firmness to travel consistently to increasingly distant markets.

The meeting is a reference event for professionals in the fruit and vegetable sector. It is a vertical fair that represents the entire supply chain, production, pre- and post-harvest technologies, packaging and services. It is a business event to meet with clients and suppliers from the entire fruit and vegetable supply chain and learn about the sector through specialized events and networking opportunities. networking.

giant meeting

The event is held in an area of ​​60 thousand square meters, in which more than 1000 exhibitors participate and in the last version it had an attendance of almost 50 thousand visitors in its three days, in which 35% was dedicated to topics of Production and Commerce, 21% to Machinery, Plants and Packaging; 18% to Logistics Services; 14% to Agricultural Machinery, Greenhouses and Irrigation, Nurseries and Seeds; 8% to Biosolutions; and 4% to Spices and herbs

In this context, it is carried out BLUEBERRY SAND, an exclusive section for suppliers of inputs and services to the blueberry industry. It is an area made up of stands and another for conferences, where specialized technical and commercial talks on blueberry cultivation will be held, co-organized and coordinated by the consulting firm Blueberries Consulting, so many of the permanent attendees at the International Blueberry Seminars carried out by the consulting firm in the different producing countries will arrive in Italy for different reasons of interest.

Participate in the International Blueberry Seminars most important ones in Peru, Chile, Mexico, Morocco and Italy, and be part of the World Blueberry Tour!

To check the available stands click HERE

To purchase your ticket to the 100% in-person events, click HERE