Miguel Valero: "Producing has never been so easy ..."

8 ° International Seminar in Tucumán, Argentina

Miguel Valero, Manager of AGQ Labs, points out and recalls that three years have passed since the cycle of International Seminars on blueberries began, jointly organized and sponsored by Blueberries Consulting and AGQ Labs.

With the eighth edition of San Miguel de Tucumán, in Argentina, there will be more than 2200 people who have come to different editions, to learn and advance in the knowledge of this unique crop. In its management, in good practices to ensure success and trends that point international markets.

They are days of great affluence of assistants and a great level of contents and subjects, besides the professionalism of the rapporteurs or lecturers, generally academic, investigators or experts recognized by means.

The meetings put the emphasis on a good diagnosis of the local reality and its perspectives, which is why they are focused on local concerns, but without ever losing sight of the global scenario of production, trends and the evolution of markets.

The challenges that it predicts for the Argentine blueberry industry are multiple, to remain in the international market in a competitive manner. It recognizes conditions and capabilities "as good or better than some of your neighbors", And ensures that with the necessary adjustments in some aspects, such as management or varietal issue, Argentina can be a world leader in blueberry production.

"I say this with conviction. Some time ago I stopped believing in agriculture crises, because by definition they are intrinsic to the sector and as a result, they are simply cycles that you have to know how to handle", Emphasizes the expert.

At the 8th International Blueberry Seminar in Tucumán, by the hand of Blueberries Consulting and AGQ, the keys are given to face the new challenges and challenges that the Argentine blueberry industry is presented with. It is approached from the basic aspects, in relation to management, soil, pruning, going through phytosanitary issues and radiographing meanwhile the role and potential of Argentina in the regional and international context.

Because while international demand grows there is room to design strategies and plan for the future. Valero emphasizes that Europe, the USA, Russia and Asia are expanding markets, "and that although they are attractive, we must know well their requirements and regulations in terms of quality and residues of phytosanitary products".

"Never producing was so easy, although the sale every day requires a little more skill, commercial mischief and deep knowledge of the target markets, so as not to fail", Says Valero and adds:

"It is necessary to gain the recognition to reach an advantageous position of a country brand, which can be achieved by identifying and betting on the keys that make the Argentine blueberry a differential in the markets where it comes".

Source: Martín Carrillo O. - Blueberries Consulting

 

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