The industry of berries or red fruits is preparing to reach 350.000 tons of production of strawberries, raspberries and blueberries in the short term, an objective that reinforces the sector as a very important actor for the country's economy, a prestige it already enjoys.

We are talking about an activity in which more than 500 producers participate and that covers almost 100 effective jobs. The production of red fruits in Morocco It is developed in an approximate area of ​​13.500 hectares, of which 4.080ha are dedicated to the cultivation of blueberries, 4.600ha to raspberry and 3.080ha to the production of strawberries, of which 75% are located in the north of the country.

The festival

Under the auspices of the Ministry of Agriculture, Fisheries, Rural Development and Forests, the Regional Office for Agricultural Development of GHARB, the Moroccan Interprofessional Federation of Red Fruits and KA Province of Kenitra, the 4th Red Fruit Festival in the town of Kenitra from the 7 al 11 de junio, event in which the guest of honor, this time will be Spain.

The sector red berries in Morocco every day it stands out more in its importance as a driver of the economy due to the high international demand, which permanently expands its export prospects. In addition to the European Union market, Moroccan berries are available in various countries and regions in the Middle East, Asia, and the United States, among other destinations.

In this perspective of development, the local industry considers the production of its own plants, as a way of protecting itself from the threat of bacteria. Xylella fastidiosa, that attacks plant material from European countries that are suppliers of plants for Morocco. This and other relevant issues will be discussed at the meeting of Kenitra.

A model to follow

Despite intense competition, driven by new genetics and technology, and climate challenges, which threaten the sustainability of the activity, Morocco has intensified its export strategy to enter new markets. The indicators show that the production of berries en Morocco it has grown by more than 10 times in the last decade.

Participation in the 4th Red Fruit Festival It is support for a sector that is not only an important driver of the country's economy, but also because it stands out as a model for the integration of the human element in productive activity.