US blueberries get a $1,3 million boost

US Highbush Blueberry Council receives US$1,3 million from Regional Agricultural Promotion Program

El Highbush Blueberry Council of the USA (USHBC) has received $1,3 million from the U.S. Department of Food and Agriculture's (USDA) Regional Agricultural Promotion Program (RAPP) to expand export opportunities for the country's blueberries.

“We applaud Secretary Tom Vilsack, Deputy Secretary Alexis Taylor, and the Senate Agriculture Committee for their visionary leadership in creating the RAPP program,” said USHBC President Kasey Cronquist.

"Their support of the expansion of global markets is invaluable to the agricultural industry and this assignment will undoubtedly foster the growth, innovation and sustainability of our blueberry growers as we work to carry out our vision of empowering the industry to make of blueberries, the world's favorite fruit.

USDA's RAPP announced $300 million in funding in its first year to support eligible projects that enable exporters to enter new markets and increase market share in growing markets.

The USHBC was one of several nonprofit American agricultural trade organizations, nonprofit state regional trade groups, American agricultural cooperatives, and state agencies that received RAPP funds.

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