On Wednesday, March 11, the International Blueberries Seminar Lima 2026 The program will open with a strategic proposal: a morning dedicated to commercial analysis of blueberries (08:45–13:00). Before getting into agronomic management and field work, the meeting will focus on what defines competitiveness today: market, cost and value.

The event will take place at the Lima Convention Center It will bring together exporters, sales managers, logistics teams, and market-minded producers. The goal is to provide a framework for planning ahead and aligning business decisions with the demands of a global consumer who is increasingly discerning in their preferences and expectations.

A morning to read about the market, price and competitiveness with perspective

Wednesday's agenda has been structured to offer a comprehensive overview of the value chain. The session will begin with Gonzalo Salinas (Rabobank)who will review trade flows and the evolution of consumption habits in the destination markets. Next, Luis Miguel Vegas (Pro-Blueberries) It will address the evolution of the blueberry production matrix in Peru, focusing on challenges and opportunities for the next stage of growth.

The value analysis will continue with Pablo Cortés (Agronometrics)who will explain why price dynamics have once again become a central driver for understanding competitiveness and business strategy.

The morning session will also include a panel on logistics efficiency, focused on connecting operational decisions with business results, and will feature the participation of Gonzalo Ríos Polastri,  Antonio Cuenca,  Mario Salazar, John Paul Avendano, Nick Bonifaz y  Jose MoyanoClosing with a market panel that will put into perspective the reconfiguration of the global map and the strategies that the main players are using to compete, with the panelists: Miguel Bentín, Juan José Gallardo, Daniel Bustamante, Federico Maggio Capelli y Gustavo Salinas.

Signals and criteria that today determine margin and competitiveness

The trade bloc is designed to organize decisions based on information and criteria from blueberryIn a highly competitive environment, the conversation will address how to read market signals in destinations, how changes in consumption translate into concrete commercial demands, and how cost is defined in a chain where origin, transit, and destination are connected.

This framework allows attendees to approach the rest of the seminar with a common basis for planning and aligning priorities between the commercial, operational, and logistics areas, with a results-oriented approach.

What each actor in the supply chain takes with them for their 2026 planning

For exporters and sales managers, the morning session will provide a market overview, value criteria, and priorities for adjusting strategy in 2026. For logistics, it will enable the identification of decisions that impact cost, lead times, and risk management. For suppliers and service providers, it will offer insights into where demand is heading and what new requirements are emerging in the industry.

Check out the full program of the International Blueberries Seminar Lima 2026 and secure your participation in a key morning to align market, value and competitiveness in the next campaign of blueberry.

Tickets: https://agriculturalseminars.com/producto/trigesimo-noveno-seminario-internacional-peru-2026/

Stands and sponsorships: contact@blueberriesconsulting.com  WhatsApp: + 56 9 3469 3871

Complete information about the seminar in Lima:  Key players in the blueberry industry will meet at the XXXIX International Blueberries Seminar Lima 2026

To see the 2026 seminar schedule: International Blueberry Seminars 2026: Blueberries travel through Peru, Chile, Mexico, Morocco and China