The voices that are shaping the blueberry industry today are focusing on its new challenges

Strategic meeting:

The voices that drive the blueberry industry today are focusing on its new challenges

At the XL International Blueberries Chile 2026 Seminar, leaders, specialists and researchers will address the key factors that are currently reshaping the blueberry business, from the market and global competition to genetics, physiology and export quality.

31/03/2026

International Blueberries Seminar Chile 2025 © Blueberries Consulting

The strength of a meeting depends on the quality of the voices brought together to address the topics, not just the issues on its agenda. Based on this premise, the 40th International Blueberries Chile 2026 Seminar, to be held on 16 April It will bring together executives, researchers, advisors, and industry leaders in a program designed to analyze, from different scales, the factors that are currently redefining competitiveness. blueberry.

The program proposal has been organized into three main thematic blocks that provide a comprehensive view of the business. The course will range from an analysis of the global market and Chile's competitive positioning to the productive, physiological, and agronomic responses required by an industry now facing increased commercial, climatic, and quality pressures.

An agenda for understanding the new competitive landscape

The first block will focus on market intelligence and competitive positioning, a key axis for an industry facing an increasingly dynamic and challenging international scenario.

This section will involve Gonzalo SalinasRabobank's Senior FAR Analyst will provide a macro-level overview of the blueberry industry based on trade flows and consumption habits. In turn, Pablo CortesSales Manager of Agronometrics will present a weekly price analysis of the last season, focusing on the differences observed between Chile and other competing countries.

The conversation will be expanded with a strategic panel comprised of Felipe Silva, Ruy Barbosa, Pilar Bañados, José Monasterio, Ignacio Santibáñez and Francisco Herrerawho will address one of the most relevant questions for the sector: how should Chile respond to the new global competition? The closing of this trade bloc will be led by Andres Armstrong, director of the Committee of Blueberries from Frutas de Chile, adding a sectoral perspective to a debate that today demands vision, adaptability and long-term thinking.

International Blueberries Seminar Chile 2025 © Blueberries Consulting

Genetics, adaptation, and tools to respond better

The second block will focus on production strategy, genetics, and physiological adaptation, with presentations aimed at understanding how the animal can respond. blueberry to an increasingly demanding environment.

In that framework, Ernesto Pino y Julio ZavalaRepresentatives from Fall Creek Farm & Nursery in Chile and Peru will address the strategic timing of the global market window through the new genetic offerings from both countries. This is a central topic for an industry where market entry timing, fruit condition, and varietal differentiation are becoming increasingly important.

This will be added Amaya Atucha, who will delve into the physiology of heat stress and the mechanisms of crop adaptation in high-demand scenarios. Rodrigo FerreyraMeanwhile, it will present high-precision monitoring tools for the Water-Plant-Atmosphere dynamic, incorporating a technological perspective into production decision-making. Overall, this section offers a particularly relevant discussion for those seeking to understand how to adjust their agronomic response to a more complex global scenario.

International Blueberries Seminar Chile 2025 © Blueberries Consulting

Productivity, management and exportable quality

The third section will focus on the efficiency of the production system and the final quality of the product. blueberryintegrating physiological, nutritional and agronomic variables that are now crucial to sustaining productivity and exportability.

Antonio Acedo will address the radical system of blueberry in containers, analyzing the influence of the substrate and geometry on plant growth and aging. Then, Gerardo Nunez It will delve into the interaction between environment, metabolism, and quality in high-demand systems, while Matias Viel He will present on pollination strategies and technologies aimed at maximizing productive potential.

The sequence will be completed with Juan Hirzel, who will focus on nutritional diagnosis and biostimulation in new varieties, connecting physiology and management with one of the most concrete objectives of the business: sustaining better condition fruit in an environment of increasing competitive pressure.

International Blueberries Seminar Chile 2025 © Blueberries Consulting

The value of a meaningfully constructed agenda

Beyond the individual prestige of its speakers, one of the main strengths of this edition lies in the coherence of its program. The agenda not only brings together high-profile names, but also fosters a conversation capable of linking market research, strategy, genetics, physiology, and production management within a single analytical framework.

In that context, the participation of Jorge Esquivel, director of Blueberries Consulting, reinforces the articulating character of an instance conceived to provide technical content, strategic analysis and specialized discussion on the present and future of blueberry.

With this proposal, the XL International Seminar Blueberries Chile 2026 It is projected as a high-value platform for those seeking to understand how the variables that define the competitiveness of the sector are being reshaped today. blueberryIn an increasingly demanding industry, listening to voices capable of interpreting the business from different perspectives becomes a key tool for anticipating scenarios and projecting better decisions.