The 2025 season harvest of blueberries fresh in Argentina It began in August and ended in early October. However, the trading window was concentrated in September.We ship approximately 90 percent of our fresh blueberry volume by air during the month of September., remember Bernabé Padilla, commercial manager of the fresh food division of Citromax. "We were able to benefit from a favorable window of opportunity thanks to our early entry into key markets in the northern hemisphere."During September, demand in Europe was very strong, and Citromax's early response helped to efficiently meet key programs. This early window is one of Argentina's competitive advantages in the global market. blueberry.

Europe leads in demand
With a 60 percent share of export volume, the blueberries fresh from Citromax They were mainly allocated to Europefollowed by USA and Canada. "The US bought about 30 percent of our volume and the remaining 10 percent went to Canada.Strong demand from the European market in September fostered a dynamic pricing environment throughout the month.

Exports this season were also boosted by the good quality indicators of the fresh blueberries. "Stable weather conditions and the absence of significant rainfall during the export period were crucial."Padilla explains. This greatly helped to ensure fruit with favorable parameters of firmness, size, and flavor, key factors for blueberries shipped by air.

© Citromax

IQF: the most important category
In addition to the fresh category, the company is also seeing good results in IQF, and the harvest in the processing segment is expected to continue until the end of December. Of a total estimated production volume of 1.700 tons, approximately 1.450 tons are destined for IQF, which constitutes the majority of the program. Citromax blueberriesThe remaining 250 tons were allocated to the fresh market segment. "Together, the fresh and IQF categories reaffirm our role as a leading supplier of organic blueberries from Argentina"Padilla points out.

Although overall production was robust, it fell slightly short of expectations due to a frost in late August. On a positive note, the impact was contained and did not disrupt the company's business commitments.

© Citromax

Law from Peru
Despite a favorable supply window, Argentina continues to face intense competition from Peru. "Peru is the dominant exporter during this window, and suppliers from South Africa and Zimbabwe are also becoming increasingly relevant, especially in Europe."Their presence adds new layers of competition for early-season fruit.

In general, Citromax's objective is to continuously supply high quality fruit with excellent flavor profiles for the markets premium of the northern hemisphere at the beginning of the season. "We attribute our differentiation to a combination of early supply, organic certification, and flavor varieties that are well-suited to air transport."