The area under blueberry cultivation in the 2024/2025 campaign for the Huelva berry crop reached 4.500 hectares, representing an increase of almost 1.000 hectares compared to the 2021/2022 campaign, when it totaled 3.717 hectares. This figure also represents a 6,9% increase compared to the 2022/2023 season, when it totaled 4.210 hectares.

This is reflected in the summary report for the 2024/25 campaign for the soft fruit sector published by the Andalusian Regional Government's Price and Market Observatory, which indicates that the area occupied by soft fruits last season was around 13.000 hectares. In this regard, it notes that the "progressive" increase in area, "primarily in blueberry acreage," has meant that the area of ​​soft fruits other than strawberries "almost matches that of strawberries."

In this regard, the report notes that the strawberry acreage has decreased slightly since the 2021/2022 campaign, when it stood at 6.700 hectares, dropping to 6.550 in the last campaign—although this represents a 0,6% increase compared to the 2023/2024 campaign, when it stood at 6.513—as has the raspberry acreage, which fell from 2.170 to 1.680 hectares in the last campaign—although it increased by 9,1% compared to 2023/2024, when it stood at 1.540. It also notes that 185 hectares of other berries were grown—unspecified.

The report also notes that the start of the last campaign was marked by a "high mortality rate" of plants, which "required the now-customary replanting, impacting production costs." Another "significant" factor affecting production costs was "the increase in the minimum wage starting January 1, 2025."

On the other hand, he highlights the "good news" for the campaign, which was the "end of the drought period" and the restrictions on irrigation doses, "thanks to the abundant rainfall in 2025" and points out that although the rains caused "considerable losses" in the strawberry harvest until March, the volumes harvested in the following months were "more than sufficient to compensate."

In this regard, the report emphasizes that in the case of raspberries, it was the "generous autumn harvest" that "compensated for the losses" in volume from the spring harvest, since "this fruit is seriously affected by a rainy environment."

Regarding blueberries, he indicates that this has been a "generous" campaign from the start, "thanks to the early varieties, but also to the favorable weather," in addition to the entry into full production of the new plantations of recent years.

Regarding production last season, the report indicates that strawberry production rose to 315.710 tons—a 1,4% increase compared to the previous season—blueberry production reached 66.600 tons—a 16,3% increase—and raspberry production reached 31.900 tons—a 7,5% increase. The volume marketed for the 2024/25 season as a whole is estimated to be similar to that of the previous season, with 68% of strawberry sales occurring between March and April, with prices remaining "above the average of the last three seasons throughout the campaign."