Innovation and Technology: New software 100% Chilean gives solution to fruit exporters in product management

Until recently, exporters of Chilean fruit whose containers arrived at the destination ports, could suffer a serious commercial problem: that their fruit was rejected by a high level in their pesticide residues, and must make urgent efforts to redirect their product to another country, and of course, at a lower price.

A rejection of this type is not only expensive, it also generates waste of time and image, damaging the trust between the exporter and the importer.

Understanding that international markets require healthy and safe food, where it is impossible to avoid the use of pesticides by producers and exporters, MRL Management launches a comprehensive and fully automated solution for the management of pesticide residues for the export of fruit.

It is a software that allows to compare and make automatic statistical information about the results of pesticide residues, knowing in advance if the international regulations are complied with, the degree of compliance with the Maximum Residue Limits (MRL or MRL). , by its acronym in English). Remember that in the target markets there are compliance requirements, so that importers control pesticide residues that must not exceed the destination MRLs, or violate the requirements of retailers.

"With this tool certainty is achieved that before the export industry and laboratories did not have, achieving an optimal marketing of their products and complying with the requirements of international markets," says the company's Product Manager, Makarena Quevedo, who adds that with This software also manages to develop business intelligence, given the data generated from its use.

This Chilean 100% start-up is born with the support of Imagine Lab (Microsoft's Innovation Center) and Corfo.

The executive adds that it is generally the quality department of each exporting company, in terms of time, which requires investment in the search for information, which is often diverse, complex and of low reliability, in order to comply with the requirements of market.

"The direct saving is at least 25% of a person's time and can avoid losses by rejections of up to 260.000 USD per year, if we consider the 3% of rejections in the EU for a company that exports 100 containers per year", concludes Quevedo

Source
SimFRUIT

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