With great assistance from producers and entrepreneurs of the blueberry industry takes place in Guadalajara, Mexico, Field & Forum, which annually organizes Fall creek to present their latest advances in the genetic improvement of blueberry varieties.

The meeting, which will take place this February 21 and 22 at the La Cattaleya center, located in Tlajomulco de Zúñiga, Jalisco, began with the presentation of Roberto Samano y Carlos Madariaga, Berries Paradise, who made a complete analysis of Mexican society and the potential it represents as a market to advance the domestic consumption of blueberries.

Internal market

The Mexican executives demonstrated, through cross-referencing and interpretation of data, that the Mexican industry has ample room to continue growing, not only towards the North American market, in which it is already a protagonist, but towards their own country and towards Central America, a region that together with the previous ones represents a potential market of 600 million inhabitants.

Round Table of Mexican Industry

Another of the high moments of the meeting on its first day was the Roundtable, moderated by Salvador Álvarez, from Fall Creek, in which Francisco Ortiz, from Berries Paradise, Miguel Ángel Curiel, general director of Driscoll's, Rigoberto Guerrero, CEO of Hortifrut and Sergio Prigada, director of berries at Ganfer Fresh.

The panelists agreed on the diagnosis of the Mexican industry regarding the challenges it must face, addressing labor shortages, the exchange rate, the climate threat, high consumer standards, competition, little state support and the need to continue advancing in the varietal change, in the search for greater competitiveness and differentiation.

Photography: Blueberries Consulting

Each of the Round Table participants contributed with their analytical and knowledgeable view of the industry, contributing a large amount of detail to the conversation, a product of the vast experience they represent.

When it came to expanding on the advantages and opportunities of the Mexican industry in the current scenario, they of course highlighted the proximity of the large North American market, although they also strongly agreed with the strategy of moving forward decisively in promoting local consumption. in the perspective of building it as a potential market for the blueberry of the Mexican industry.

Genetic offer

At the event, not only were the most outstanding varieties of blueberries offered by Fall Crek shown, in addition to a tasting test being carried out to rate each of them, but the method and technique of production were explained with abundant information. creation of seedlings and good practices that Fall Creek maintains in its laboratories, in the different areas of its nurseries and in its entire plant production structure.

Photography: Blueberries Consulting

Peruvian reality

The first day closed with the participation of the commercial manager of Fallcreek Peru, Julio Zavala, who gave a complete presentation on the Peruvian blueberry season and the main factors of the crisis that affected its production and yields. Highlighting the differentiation of the climate impact of El Niño, by regions and by the main companies.

Zavala surprised the attendees after analyzing the factors that explain the great drop in Peruvian production, which exceeds -20% and brings it closer to a campaign that only exceeds 200 thousand tons, ensuring that by 2025 the Peruvian industry will place 450 thousand tons in the world markets and by 2026 the Peruvian campaign will reach 500 thousand tons.

The meeting continues on a second day, in which the facilities of the large Nursery that Fall creek maintains in Tala and a technical view of blueberry fields in the Guadalajara area.

Blueberries Consulting will be present on May 05th and 06th in Guadalajara, Mexico, with the International Blueberry Seminar most important in the country. Participate in the International Blueberry Seminar Mexico 2024, and be part of the World Blueberry Tour! To check the available stands click HERE To purchase your ticket to the 100% in-person events, click HERE