Felipe Silva, president of the Blueberry Committee of Chile: “We have a product with a spectacular and sweeter flavor”

"The leadership of the Committee is key to advance, both in terms of quality and condition of the product, as in the activities of promotion and expansion of commercial opportunities for the Chilean industry"

Felipe Silva, general manager of the Zurgroup company, on assuming as president of the Chilean Blueberry Committee, a body belonging to the Chilean Exporters Association, Asoex, declared that “this is a very special moment for the blueberry industry. Not only in Chile. The changes in world supply are generating changes throughout the world ”and he extends his vision of the Chilean blueberry industry, highlighting that“ it is crucial to advance in achieving greater consistency in the arrival condition of our fruit. The new market reality with more competition requires it. If we do not do it, we could give up participation within the leadership that we have managed to have for so many years ”.

The new president of the Blueberry Committee of Chile, an organization that enjoys great international prestige leading a three-decade-old industry, with great experience in all aspects of the industry and managing most of the knowledge that exists regarding the cultivation in The world tackles the challenges of the Chilean blueberry producer and exporter sector, pointing out that “Chile has a proven food security, and we have a product with a spectacular and sweeter flavor, so there is a potential for us to prefer but there are to reach markets more consistently. We must also continue making progress in developing blueberry consumption in different parts of the world, ”he says.

Felipe Silva, in addition to calling the producers to efficiently face the challenges facing the industry, highlights the important work that the industry has done regarding the varietal replacement, which has allowed the different fruits to arrive with better quality fruit markets It also highlights the improvements in supply chains, such as the work of shorter transits to some markets such as Europe.

The new president of the Committee of Blueberries of Chile explains that “the leadership of the Committee is key to advance, both in terms of the quality and condition of the product, as in the activities of promotion and expansion of commercial opportunities for the Chilean industry. We have played an important role in terms of quality, which has been reflected in the quality standard presented by the Committee, which will help the industry to better compete with other origins. ”

In personal terms, Felipe Silva indicates that “I take this responsibility with enthusiasm, and I hope to contribute from my experience of several years in this industry. I think it is still time to achieve all of the above, putting into practice and becoming aware of the challenges we see in this new scenario of the blueberry industry. ”

Felipe Silva will be in the main managerial position of the Blueberry Committee of Chile until May of 2020, when the Committee's Board meets again and elects a new president for a period of two years, a process that the current manager can access by seeking the reelection in office.

Source
Martín Carrillo O. - Blueberries Consulting

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