International study places Chile as the country most committed to the environment
Consumers concerned about the environment They are reducing their expenses on meat and bottled beverages and trying to reduce plastic waste, and this trend will accelerate as climate concerns rise, a global survey showed on Tuesday.
Around a third of the people surveyed in 24 countries in Europe, Latin America and Asia they are alarmed by the environment, with half of them, or 16% of the world total, taking active measures to reduce their footprint.
"We are already seeing small reductions in spending on meat, bottled beverages and categories like beauty wipes," he said Kantar data analysis firm in a survey report.
“As markets get richer, the focus on environmental issues and on reducing plastics increases. In the future, we could expect to see more buyer participation 'ecoactive' in countries that experience gross domestic product growth. ”
The survey of more than 65.000 people showed that consumers in Western Europe were more likely to try to reduce their environmental impact, while The majority of the population in Asia and Latin America has little or no interest in the subject.
Chile is the exception in Latin America and the country with the consumers most committed to the environment in the world, with 37% of respondents who are actively trying to make a change.
Austria and Germany have the next most worried buyers, with Britain not far away, said Kantar, who predicted sales of fresh meat in Britain could fall to 4% in the next two years if environmentalism continues to spread.
"Our study shows that there is a high demand for organic products with competitive prices and readily available."
The UN Intergovernmental Panel on Climate Change He said last month that global meat consumption should fall to curb global warming and that plant-based foods could help reduce carbon dioxide emissions.
There has been an explosion of companies offering alternatives to meat, such as California-based Beyond Meat and Impossible Foods, while food giants like Nestlé are also throwing plant-based hamburgers.
Kantar said that 48% of buyers want que consumer goods companies do more to reduce plastic waste.
He noted that dozens of companies, including giants such as Nestlé, Coca-Cola, Unilever, Walmart and Carrefour, have signed a promise to make their packaging reusable, recyclable or compostable for 2025.
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