In an increasingly demanding industry, the value of a seminar lies in the quality of its speakers and the ability of its presentations to address real business challenges. In this regard, the Paracas 2026 program stands out for bringing together voices with technical, commercial, and production experience around topics crucial to the present and future of the industry. blueberry.

The agenda will begin with a strategic overview of profitability and efficiency, move on to the production and business challenges in Ica, incorporate water management and plant health, and in the afternoon delve into physiology, nutrition, and El Niño mitigation. More than just a series of talks, the program proposes a technical and strategic roadmap that allows for analyzing the crop from different levels, but with the same objective: to improve decision-making.

A strategic look for a more demanding business

The day will begin with welcoming remarks from Jorge Esquivel, director of Blueberries Consulting, and will continue with the presentation of Diego Castagnasso, market strategist at DRIP Consulting, who will address the decisions that determine the profitability of blueberry from origin to consumer. Then, Esquivel himself will speak about modern production of blueberries and agronomic strategies for high-efficiency systems.

The value of this opening lies in the fact that it establishes a central conversation for the industry from the outset: today, competitiveness is built on a closer alignment between market, productivity, and execution capacity. Therefore, Castagnasso's experience in commercial strategy and Esquivel's technical perspective on high-efficiency systems provide a useful framework for understanding the rest of the day's events.

Jorge Esquivel at the XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

Ica's experience in facing real business challenges

The second major focus of the program will be the panel “Peru Moving Forward: Projections and Challenges of the Blueberry Industry in Ica,” which will bring together Juan Valdivia, Agricultural Operations Manager Blueberry in Danper; John Paul Bentin, Production Manager of Family Farms Peru – MBO; José Luis Dibos, General Manager of Surexport Peru Berries; and Luis Rodríguez, Operations Manager of Hass Peru.

The presence of these executives gives the program a particularly relevant anchor, because it places the discussion in the arena where critical business decisions are being made today: operations, growth, competitiveness, and adaptability. More than general opinions, this panel will contribute direct experience from companies connected to the Peruvian production sector, reinforcing the applied nature of the seminar and bringing it closer to the specific needs of the industry. blueberry. 

Water and sanitation: two critical variables for sustaining productivity

In the next section, the program will delve into two factors that are crucial for crop stability. Rodrigo FerreyraThe CEO of Morph2o Latin America and co-founder of Ag-Viewer will speak about precision water management in blueberries. Following this, Monica NarreaAn academic from the National Agrarian University La Molina will address the control strategies for mealybugs in blueberries.

The contributions of these experts are especially significant because both topics have direct effects on production continuity, system efficiency, and fruit quality. Today, water management is playing an increasingly strategic role, and disease pressure continues to dictate field performance. Having specialists who address these variables from an applied perspective adds tangible value for producers, consultants, and companies.

Rodrigo Ferreyra at the XL International Blueberry Seminar Chile 2026 © Blueberries Consulting

Physiology, nutrition and climate: the technical basis of fruit quality

During the afternoon, the seminar will move towards a block of greater technical depth. Gerardo NunezA researcher from the University of Florida will present a talk on “Carbon-Respiration Balance in blueberries: physiological implications in leaf, floral initiation and fruit quality.”

Then, Reinaldo CamposAn academic from the University of Chile will address calcium management and the relationship between nutrition and fruit firmness. This session will conclude. Daniel Diaz, a specialist in plant physiology from Michigan State University, with the presentation “Mitigation of El Niño-related stress in blueberries: physiological and agronomic strategies to safeguard productivity.”

This section of the program concentrates a significant part of its technical value, because it delves into the mechanisms that explain much of the crop's performance. Fruit quality is built upon the interaction between physiology, nutrition, and environment.

In this context, the participation of Nuñez, Campos and Díaz reinforces the technical nature of the seminar and provides high-level knowledge for an industry that seeks to maintain condition, firmness and consistency in increasingly complex production and climatic scenarios.

Reinaldo Campos and Daniel Diaz at the XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

A program that connects strategy with concrete decisions

Taken together, the speakers invited to Paracas 2026 have shaped a coherent and complementary agenda. The program begins with profitability and strategic decisions, moves through the business and production experience of Ica, incorporates key tools for field management, and culminates in the physiological and nutritional foundations that underpin fruit quality. This coherence is precisely one of the event's greatest strengths.

More than a showcase of specialists, the seminar proposes a technical and strategic conversation about the factors that define competitiveness today. blueberryAnd therein lies the main value of its presenters: that, together, they allow us to look at the industry from a comprehensive perspective, connecting market, operation and science in the same program.

Seminar information

Blueberry Convention Special Edition Paracas 2026 It will take place on Wednesday, May 6, 2026, at the Aranwa Resort & Spa – Paracas Hotel, located in El Chaco, La Puntilla, Lot C, Paracas 11550, Peru. Registration will begin at 07:45 a.m. and the event will continue until the closing cocktail reception, scheduled between 18:30 p.m. and 20:30 p.m. Here you can review the program.

Tickets can be purchased via the button Registrations Available on the official seminar website. Those interested in booths or sponsorships can submit their inquiries through the same platform or by email. contactoperu@blueberriesconsulting.com

Read also:

Gerardo Nuñez and the Physiology of the Blueberry: Understanding the Plant to Compete in Highly Demanding Markets

Daniel Díaz: “In blueberries, growth regulators only express their potential if there is good nutrition.”

International Blueberry Seminars 2026: Blueberries travel through Peru, Chile, Mexico, Morocco and China

Check out the testimonials from attendees of the Blueberries International Seminars on our Blueberries TV channel