Coincidentally, the blueberry industry meeting, held annually in Trujillo, has become an opportunity to conduct damage control after a climate crisis, a pandemic, a trade threat, or the impact of a global war, as this one will be.

El International Blueberry Seminar which is done in the Hotel Costa del Sol Wyndham Trujillo Golf, will be the stage to analyze the local and global context of the industry, analyze the challenges and strategies for development and growth, and identify the opportunities that open up in times of crisis, because the current international scenario, characterized by tariff threats and high barriers to entry to certain markets, multiple armed conflicts that escalate in violence, geopolitical tensions and fluctuations in oil prices, presents both challenges and opportunities for the Peruvian blueberry industry.

We are facing a global reality that demands an adaptive and resilient strategy that allows us to take advantage of opportunities and mitigate associated risks.

Increase in demand

In a climate of increased uncertainty and crisis, consumers tend to prioritize nutritious foods, which benefits Peruvian exports if they can maintain high quality standards.

On the other hand, tensions in global supply chains require improved logistics efficiency and sustainability certification, attributes that Peru can leverage to position itself as a reliable and competitive supplier in increasingly demanding international markets.

The highly likely increase in oil and fuel prices will directly impact transportation costs and the logistics chain, increasing expenses for freight, inputs, and packaging. This could reduce profit margins and jeopardize the competitiveness of Peruvian blueberries.

Uncertainty

Geopolitical tensions generate volatility in prices and demand, hampering export planning and investment in innovation. Uncertainty can also affect the decisions of international buyers, leading to reduced purchases or delayed contracts.

The conflict could affect the availability of agricultural inputs, fertilizers, and technology, as well as cause disruptions to transportation routes and ports, affecting the continuity of production and exports.

Inflation and exchange rate fluctuations, driven by the international context, can affect the Peruvian economy, increasing domestic costs and reducing investment in the agricultural sector.

Job opportunities

The global conflict landscape can encourage the search for strategic alliances between producers, exporters, and governments to ensure stable export channels and improve negotiations in key markets.

In this way, we can better address the task of market diversification, expanding our presence in countries with less exposure to conflict and seeking new marketing niches, in addition to strengthening alliances with logistics operators and adopting technologies that improve efficiency and reduce costs.

Another measure is risk insurance and management, by contracting insurance against interruptions and establishing contingency plans. On another level, we must advance in strengthening certification processes to offer differentiated and reliable products and promote sustainable agricultural practices that add value and attract premium markets.

In short, the Peruvian blueberry industry faces a highly volatile environment and risks stemming from international tensions, but it also presents opportunities to strengthen its position in the global market. The key will be to adopt a flexible, innovative, and quality-oriented strategy that will allow it to take advantage of global trends toward healthy and sustainable products while minimizing the impacts of international conflicts.

Success will depend on the sector's ability to quickly adapt to changes and consolidate its leadership in the global blueberry market.

Participate in the International Blueberry Seminars most important, and be part of the World Blueberry Tour!

To participate and learn more details about the XXXVII Trujillo Seminar, Peru 2025 enter the following link: XXXVII International Seminar Blueberries Trujillo 2025

To purchase tickets click HERE