"The fruit distribution system is changing in China"
With the rapid economic growth in recent years, China's middle class is growing and the number of consumers, who demand a diversified supply of fruits and vegetables, is also growing. Many exporters from various countries have discovered the opportunity to sell their products in China. However, Mr. Liang, from China's Guangzhou Archer Fresh Co., Ltd., makes some observations: “Exporting to the Chinese market may seem easy, but to be successful you have to plan carefully and offer products that meet the needs of Chinese customers; if not, it will fail sooner or later. The Chinese market is huge, but that does not mean that all types of products are suitable. Professional importers in China are very familiar with this particular market, and we believe it is of the utmost importance to fully understand the market and customize products to meet changing customer needs.”
According to Liang, the secret to growing in the import business lies in the integration of key suppliers and the continuous construction of sales channels. Gradually, simple commercial activities will be abandoned and replaced by a deep integration and cooperation between suppliers and distributors where a beneficial situation for all can be generated.
Liang explains that the structure of the fruit distribution system in China is also undergoing subtle changes. In the past, most fruits used to enter primary import markets like Canton or Shanghai first before entering secondary or tertiary wholesale markets. However, today the trend is that secondary wholesalers are trying to participate in the trade of imported fruits without the participation of primary wholesale markets. As a result, the share of primary markets is reduced, so that importers of first-tier cities should also consider establishing themselves in second and third-tier cities in the future.
“More and more people with higher education are working in the sector, which is a good sign for the future. In addition, this traditional sector is also attracting new capital. As professional importers / exporters, we work with overseas partners and have extensive experience in operations and a deep understanding of the Far East market. ”
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