Next Wednesday, September 11, the XXXIII International Red Fruit Seminar in the Hotel Royal Tulip City Center Tangier, which will bring together much of the global blueberry and berry industry.

The entirety of what was scheduled for the meeting in Morocco It is very important for an industry that continues to grow, that is incorporating the best of new genetics and that uses the most modern technology available for the proper development of its crops.

Technical tour

«The meeting will have simultaneous translation into Spanish, French, Arabic and English and will feature national and international specialists from the industry today, some of whom will also participate in a technical tour to learn about the reality of the Moroccan fields, the behavior of genetics, cultivation systems, quality and training of human resources, and knowing in the field the specific management of local producers to face their challenges.

El Tangier International Seminar has generated many expectations and a significant attendance of local and foreign producers and investors is expected, because the fruit from Morocco It enjoys prestige for its high quality, and is positioned as a preferred choice among consumers.

Local and global reality of the industry

This reality of the Moroccan industry will be addressed at the beginning of the round of exhibitions, with an analysis of the Moroccan industry carried out by Amine Bennani, president of the Moroccan Association of Red Fruit Producers (AMPFR), who will share a "Market Update of red fruits in Morocco: production, marketing and genetics. Subsequently, a detailed "Analysis of the global market and competitors of the Moroccan blueberry" will be carried out by Thomas Grandperrin, manager for EMEA of the consulting firm Agronometrics.

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Strategies and management

At the Tangier meeting, new and varied management strategies will also be addressed, which must consider the multiple factors that present themselves as challenges, not only with respect to commercial competition or fruit quality results, but also with respect to planning. professionals who consider climatic variables, geographical areas, connectivity, access to markets, human resources, genetic quality, water availability, synchrony with the best commercial windows in the market or technical capabilities, among other variables .

In this perspective, the production manager of the Peruvian company Family Farms Perú, Juan Pablo Bentín, will present on "Blueberry production in Peru: the importance of new genetics", a high-quality presentation based on the experience of his own project. production of MBO varieties in the inert dunes of the California desert, in the Pisco area, south of Lima.

The presentation by the director of Blueberries Consulting and international advisor is in the same vein. Jorge Esquivel, with his presentation “Modern blueberry production: strategies and management”, where the specialist will focus on the importance of professional management of agricultural projects and specific planning for each project, based on a detailed diagnosis that reveals its own challenges to be solved and the comparative advantages that will help achieve the objectives, both agronomic and commercial.

Technologies and genetics

In the field of technology and the good use of it, there are the presentations on "Design of irrigation programs to optimize resources, photosynthesis and development of biomass in red fruits", which will be presented by the executive for Spain and Latam of Gremon Systems, Miguel Ángel Cuevas, and "The impact of technology in the blueberry process: innovation, quality and efficiency", by a representative of the Italian company Unitec.

The genetic developments will be discussed in the talk "Breeding programs for new red fruit cultivars in warm growing areas", given by the renowned international specialist and geneticist Bruno Mezzetti, an academic at the Polytechnic University of Marche (UNIVPM).

New management and care

In the field of new soilless agronomic management systems, María del Carmen Salas, agricultural engineer, researcher and doctoral professor at the University of Almería, will present on the "Characterization of substrates and recommendations for their use in red fruits", and Regarding the most efficient care of plants, Dr. Anna Konieczny, expert in biostimulation and bioprotection, will give the talk "Biostimulation strategies and use of beneficial microorganisms for berries."

In the same aspect of management and care, the renowned professor from the Sabanci University of Istanbul Ismail Cakmak will give the conference "Nutritional management to mitigate stress due to drought, heat and radiation in red fruits", a very relevant topic for Moroccan producers and of the entire world, not only because of the threat of occasional phenomena – such as El Niño – but also because, definitely, the change in the behavior of the climate will be permanent and we must consider special management measures to confront it.

Conversation panel

One of the highlights of the program will be the conversation panel moderated by the president of AMPFR, Amine Bennani, where there will be an "Analysis of the global berry industry: challenges and competitiveness strategies", in which the specialists Amouri Mohamed, president of the Moroccan Federation of Red Fruits, Interproberries; Kamal Ouhmad, manager of Driscoll's in Morocco; Harold Huot, CEO of Surberry; Philip Symons, EMEA director of North Bay Produc, and Tadeu Alves, CEO of Green Factor, from Portugal.

Do you want to be part of the annual meeting of Mediterranean Red Fruit Producers?

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contact@blueberriesconsulting.com
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