In a milestone for Peruvian agricultural exports, the first shipment of 18 containers was made from the recently inaugurated port of Chancay, bound for Shanghai, China. This cargo, transported on the Xin Shangai 150W ship, included 230 metric tons of fresh blueberries that will cross the Pacific in just 26 days, 10 less than before, preserving all their properties and flavor. This advance not only ensures a sweeter and fresher fruit, but also improves the experience of the final consumer, strengthening confidence in this product.

«The success of Peruvian blueberries is not limited to the Chinese market. Countries such as South Korea, Japan, Indonesia and Vietnam are increasing their demand for this fruit, thanks to its nutritional qualities and its versatility as a snack "healthy," says John Early, commercial director of Agrovision Peru.

“To meet this growing demand, Peruvian producers have adopted innovative strategies that include the use of artificial intelligence in cultivation and the introduction of new varieties, such as Sekoya, which guarantee a consistent, high-quality product throughout the 52 weeks of the year. These markets represent half a billion potential consumers,” says John.

«Furthermore, the development of projects in other regions, such as southern China, allows the Peruvian offer to be complemented with local production between January and May. This global strategy ensures a continuous presence in the most competitive markets, optimising the availability of the product worldwide,» he adds.

«The Asian market, particularly China, stands out for paying 25-30% more for locally produced blueberries compared to imports, thanks to the freshness and sweetness offered by their shorter transit time. In the United States and Europe, demand continues to increase, with these markets responsible for 40% and 30% of Peruvian exports, respectively. The global preference for blueberries as a snack “Healthy, pandemic-driven growth supports competitive pricing and sustained growth on both continents,” Early said.

The impact of blueberries goes beyond the international market; it is also an essential economic driver for producing communities in Peru.

"The industry not only generates employment, but also promotes local development through community programs and the use of sustainable technologies. This commitment reinforces the country's position as a leader in the export of berries", says John Early.

Currently, Peruvian producers export between 250 and 280 containers of blueberries per week and project sustained growth in the coming years. "The incorporation of new plantations and the diversification of markets guarantee a promising future. Consumption of blueberries is expected to increase in XNUMX." berries, especially blueberries, continues to boom, and is expected to soon overtake bananas in global popularity,” Early concludes.