Although the Peruvian blueberry business projects an image of continuous expansion from the outside, the internal dynamics are much more complex. 2025 was a year of significant turnover in the export sector, with gains and losses demonstrating that not everyone experiences the same success. “2025 witnessed a major restructuring of the export sector,” notes Martín Garay, market analyst at Garay Company.

This year alone, 66 new companies have entered the Peruvian blueberry export market, while 47 companies that were participating in 2024 have withdrawn. The net result is a larger export market, but also a more competitive and demanding one in financial, technical, and commercial terms.

“The entry of new players is surprising not only because of the number, but also because of the scale of their arrival,” explains Garay. Among the newcomers are Agrícola Huarmey SAC, with a turnover of US$15,52 million, Ta Export SAC, with US$12,61 million, and the multinational Reiter Peruvian Berry SA, with US$6,89 million. “This confirms that the sector continues to attract significant capital and is raising the bar for entry,” adds the specialist.

But the movement isn't solely about expansion. The other side of the coin is represented by companies that have left the export market. “Some failed to adapt to price volatility or sought opportunities in other sectors. Even big names like Frusan Agro, which billed over $5 million last year, and Agrícola Isabel, with almost $5 million, are now inactive in the sector. Consorcio JRM SAC, which moved $965, is also no longer present,” Garay explains.

According to the analyst, the blueberry market has become unforgiving to less robust business models. The price drop to US$5,31 per kilo, the oversupply, and the increasing demands for quality, certifications, and logistical compliance have left out those who lack sufficient financial resources or operational efficiency levels in line with the new landscape.

Despite these departures, the net balance is positive: there are 19 more companies participating in the business than last year. However, this figure doesn't fully capture the complexity of the current situation. Rather than linear growth, what we're seeing is a process of selection and replacement, where new, specialized players are filling the gaps left by those unable to maintain their position.

“The lesson is clear: in agricultural exports, generating millions in revenue one year doesn't guarantee survival the next,” Garay summarizes. In a context of tighter margins and high competition, the sector rewards adaptability, risk management, and the strength of production and commercial models over size or the specific results of a single season.

In this sense, the Peruvian blueberry industry is entering a stage where growth depends less on the number of companies and more on the quality of their strategies. New large-scale companies are joining the business, others are leaving, and the increasingly demanding market continues to quietly reshape who will be able to sustain themselves over time.