Although the current season of the Chilean blueberry industry offers blue numbers and borders on the results of the previous campaign, contradicting the industry forecasts that assured a large drop, it cannot be said that the bad times for the Chilean blueberry industry have left in the past.

Season with fortune

The climatic impact that the Peruvian blueberry campaign had – a product of El Niño – which caused a shortage of fruit in the markets, triggered an increase in fruit prices that benefited Chilean producers in two aspects, first and obviously in the returns due to the good prices achieved, and secondly, because many producers who destined fruit for processing did so fresh, raising the final result of the Chilean campaign to a figure close to 87 thousand tons.

Thus stated, the future scenario is volatile and uncertain, which is why many doubts arise on the part of producers, since they are aware that this advantageous opportunity is very unlikely to be repeated.

Face doubts

El XXX International Berries & Cherries Seminar that will be done in Monticello this April 11 has the mission and responsibility to address these doubts with a view to providing answers to Chilean producers regarding the immediate future of the blueberry industry.

It will be time to analyze the commercial opportunities that the market offers the Chilean blueberry industry, addressing the profitability of the sector, breaking down costs, kilos and returns, among other aspects that affect the sustainability of the business.

Change factor

On the other hand, the meeting will be the framework in which genetics will be able to demonstrate that it is a fundamental factor in improving the profitability prospects of the industry, not only due to the best qualities of yield, size, flavor or quality of the new fruit, but because of the better qualities of the new varieties to face critical climatic attacks and a better condition to face some pests and diseases.

In this last aspect, those attending the meeting of the April 11 They will be able to expand with the speakers in the rounds of questions and delve into the different marketing models of the new genetics; the scope of the different programs; the best varieties suitable for your region or zone; the most suitable varieties for certain markets; and know in detail the genetic proposal for Chile and its regions.

Opportunities

For these and many other aspects, the meeting of the April 11 at Monticello It will be the opportunity to address with frankness and reality the present and future of the Chilean blueberry industry, especially with regard to the new opportunities that are opening up and that, if taken advantage of, can return international prominence to an industry with a vast experience and great capacity in human and material resources.