The Peruvian blueberry boom continues to attract large capital and companies, but beneath the surface the export map is shifting rapidly: dozens of new players are entering with significant volumes, while others —including firms that billed millions of dollars in 2024— are left out due to falling prices, oversupply and greater demands for efficiency and quality.
The growth in agricultural exports from both countries has changed the landscape of international fruit trade. Technological advancements, modern infrastructure, and a focus on new crops have transformed regional competition, while key markets like the United States absorb a diverse and increasingly sophisticated supply.
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