Agrovision celebrates 10 years bringing a better berry to the world

Bold innovation and passion bring the promise of premium superfruits to life, 52 weeks a year.

LOS ANGELES, February 5, 2024 /PRNewswire/ — agrovision, one of the world's fastest growing producers and annual suppliers of premium superfruits and the only large-scale berry company claiming to be 100% vertically integrated, announced today that it is celebrating its tenth year as a company. In just a decade, Agrovision has become the third producer of blueberries in Peru, capturing the leading position in the global premium blueberry market. agrovision is also the leading exporter of premium Jumbo blueberries to North America and the leading exporter of blueberries to China.

10 years of innovation

In 10 years, Agrovision has established the largest strategic farming operations for premium blueberry varieties in the US, Peru, Mexico and Morocco, establishing immediate access to major consumer markets around the world. Its global agricultural footprint, with complementary harvest seasons, supports year-round supply, while advanced agricultural technology brings new premium berry varieties to market that offer reliably higher quality.

"By identifying specific global microclimates that align with new superfruit genetics, agrovision “It is providing the market with more resistant fruit, a higher level of supply certainty and less complexity,” said co-founder and CEO Steve Magami. “Research shows that, more than ever, consumers are becoming more health conscious. Our premium superfruits, with larger berries, superior flavor, crunch and all-natural health benefits, are perfectly positioned to take advantage of this consumer-driven opportunity. As we celebrate our 10th anniversary, Agrovision continues to combine innovation and passion to deliver on its promise of delivering a better, reliable and consistent berry to the world.”


Ten years bringing a better berry to the world

Agrovision has invested more than $350 million in its operations over the past six years, and plantings of premium varieties are accelerating each year. Fiercely independent, the company is executing its next phase of growth with planned expansion across Asia as it advances its vision of becoming the world's leading supplier of superfruits.

Agrovision partners with leading breeders to develop a broad portfolio of premium varieties to enhance the berry eating experience and increase consumption; Its technology partners are leaders in next-generation agriculture, artificial intelligence and automation, combining precision agriculture technologies with craftsmanship to reliably produce higher quality, superior flavor, texture and size, with resource efficiency.

Their newest offering for the European market, the new award-winning Pink Star® raspberry, is now grown in Morocco and Mexico. As a result of over 100 years of breeding experience, Pink Star raspberries offer unparalleled flexibility in production, consistent supply, superior size and exceptional “firm and melty” flavor, along with a long shelf life.

Agrovision markets its large, hand-selected Jumbo fruits to consumers in North America, Europe, the Middle East and Asia under the brand The Fruitist ; already to consumers in China under the labels “Big Skye” (Mei Yi Li)

Award-winning commitment to responsible business

Agrovision's sustainability strategy follows a three-pronged model: increasing ecosystem biodiversity and ecological functioning in the regions in which it operates; mitigate climate change; and improve the quality of life of the population and local communities. For its efforts, Agrovision has been recognized with multiple awards and distinctions. The company is proud to be aligned with 11 of the 17 UN Sustainable Development Goals and to have obtained the most prestigious certifications.

About Agrovision

Based in the US, Agrovision is one of the world's leading and fastest-growing producers and year-round supplier of superfruits, including blueberries and raspberries. The company was founded in 2013 and in just 10 years Agrovision has become the world's leading producer of premium blueberries and has established growing operations and business partnerships in the US, Mexico, Chile, Morocco, China, India and Romania to reliably supply global customers, 52 weeks a year.

The company markets its premium superfruits, including the Jumbo variety, directly to retailers around the world; and to consumers around the world under The Fruitist label. In China, Agrovision markets its blueberries and raspberries to consumers under the "Big Skye" label. The company is backed by leading investors who are aligned with Agrovision's values ​​and long-term mission and vision.

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