Agronometrics in Charts: Chilean cherry season ramps up

In this installment of the 'Agronometrics In Charts' series, Sarah Ilyas studies the state of the Chilean cherry season. Each week the series looks at a different horticultural product, focusing on a specific origin or theme and visualizing the market factors that are driving change.

Global shipments of Chilean cherries this year are expected to hit a record 447000 metric tons, an increase of 25 percent over the previous season. Following shipment delays and difficulties encountered during the 2021/2022 season, Asoex responded with greater urgency to ensure a more efficient flow of ships and containers for the current season. At the same time, factors such as an anticipated Chinese Spring Festival in 2023 have given way to a number of new developments in the market.

Cristián Tagle, president of the ASOEX Cherries Committee, pointed out that this year's crop is expected to be of superior quality due to favorable weather conditions and highlighted the efforts being made to overcome port delays and congestion. According to Tagle, ASOEX's strong promotional programs will have a positive impact on export volumes to the United States.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here).

 

Source: USDA Market News via Agronometrics.
(Agronometry users can view this graph with live updates here)

According to Freya Huang, Marketing Coordinator of the Chilean Fruit Exporters Association (ASOEX), the promotional theme for this season is "a little red, a little luck" that unites cherries with red. color that symbolizes good fortune in Chinese culture. The ASOEX Chilean Cherry Committee has designed a series of promotional posters under the slogan and made them available to all Chilean cherry retailers.

"Asoex together with growers and exporters are working hard on various fronts to improve market access for their fruit." says freya

According to Professor Marlene Ayala, professor and researcher at the Catholic University of Chile, the country needs new early and late varieties to avoid a large volume of fruit being harvested and processed during December and early January. Most commercial orchards (mid-season varieties) are harvested in a very short time, creating logistical problems involving packaging, storage, and shipping. In addition, the accumulation of fruits in a short period reduces the benefits of producers. Production must be redistributed, encouraging fruit production before or after the season.

Growers are constantly testing new varieties based on potential yields and projected prices. The national program of genetic improvement (PMG) of cherries, which is carried out by the INIA with the support of biofruit trees and the Chilean Economic Development Corporation (CORFO), is giving special importance to the search for cherry varieties that are competitive, visually appealing to the consumer, travel well and can be grown in the north-central region of Chile, without the need for of cold winters, says Dr. José Manuel Donoso, geneticist of the INIA program.

In our 'In Charts' series, we work to tell some of the stories that are moving the industry. Feel free to take a look at the other articles by doing click here.

All US domestic farm product prices represent the cash market at the point of shipment (ie, packing house/climate-controlled warehouse, etc.). For imported fruit, price data represents the spot market at the port of entry.

You can track the markets daily through Agronometrics, a data visualization tool created to help the industry make sense of the massive amounts of data professionals need to access to make informed decisions. If you found the information and graphics in this article helpful, please feel free to visit us at www.agronometrics.com , where you can easily access these same charts, or explore the other 21 commodities we currently track.

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