On blueberry In high-end products, consistency isn't improvised. It depends on decisions capable of maintaining firmness, uniformity, fruit condition, and commercial performance at the destination. From that perspective, it will arrive Jorge Esquivel Manterola to the XLI International Blueberries Seminar Mexico 2026, where he will present the talk “Nutritional management in blueberries: a review of strategies for maximum efficiency”.

The presentation in Guadalajara extends a technical line that Blueberries Consulting This has been developing throughout 2026. In Paracas, the specialist had already focused on consistency, varietal behavior, and the need to adjust management to the actual production system. In Mexico, this conversation now begins with nutrition. “Nutrition cannot be viewed in isolation; it must be considered in conjunction with the variety, the environment, and the commercial objective of each system.”Esquivel Manterola suggests.

Jorge Esquivel at the Blueberry Convention Paracas 2026 ©Blueberries Consulting

Nutrition for higher-value fruit

One of the clearest features of his approach is that it does not reduce nutrition. blueberry to a sequence of applications. It understands it as part of the complete system: variety, environment, water, substrate, roots, temperature, productive load and commercial objective.

From this perspective, an efficient nutritional strategy focuses not only on yield. It also influences firmness, uniformity, arrival condition, and the commercial performance of the batch. When the goal is to maintain premium fruit, nutrition ceases to be a secondary support and becomes a fine-tuning tool.

Therefore, a poorly calibrated decision not only limits productivity, but can also increase variability and reduce value. A well-adjusted decision, on the other hand, helps stabilize quality and maintain standards.

Know the variety, measure and do not generalize

The technical approach that Esquivel Manterola developed in Paracas revealed another strong characteristic of his work: his insistence on not generalizing. His starting point is not to copy recipes or repeat standard practices, but to observe, measure, and understand how each variety of the [unclear - possibly "plant" or "plant"] responds. blueberry under specific conditions.

That logic leads him to insist on something especially relevant to the blueberry High-end: Identify the critical points and periods of vulnerability of the crop. This is where many of the most sensitive management decisions are made. "Management cannot be refined if the critical points and periods of vulnerability of the crop are not identified first.", resume.

Therein lies one of the core principles of their approach: not working from universal solutions, but from the ability to recognize the moments when the outcome is truly defined.

María del Carmen Salas from the University of Almería and Jorge Esquivel, director of Blueberries Consulting, on the Lima 2025 Technical Tour © Blueberries Consulting

Why this conversation matters for Mexico

The talk comes at a particularly relevant time for the Mexican industry of blueberryVarietal replacement, hydroponics, and more technologically advanced production systems have reduced the scope for generalization and have made the ability to adjust management to each condition more crucial.

In this context, nutrition cannot be separated from varietal behavior, the environment, or the fruit's commercial destination. And that's where the international consultant's comparative experience becomes most valuable: not only because of their track record in different countries, but also because of their ability to translate technical information into concrete decisions for producers and exporters.

For an industry that needs firm, homogeneous fruit with higher commercial value, this conversation comes at just the right time.

Jorge Esquivel at the Blueberry Convention Paracas 2026 ©Blueberries Consulting

A technical look at a more demanding blueberry

With over a decade of experience leading international seminars for Blueberries Consulting, Esquivel Manterola will arrive in Guadalajara with a proposal that goes beyond nutrition in its narrow sense. What he will present is a new way of understanding cultivation: less based on recipes and more grounded in observation, measurement, varietal knowledge, and an understanding of the key moments that define the final result.

On blueberry For high-end fruit, sustaining higher-value produce no longer depends solely on producing more. It depends on making better decisions.

Jorge Esquivel Manterola, director of Blueberries Consulting at the XXXVI International Blueberry Seminar 2025

Information from the Blueberries Mexico 2026 Seminar

The 41st International Blueberries Seminar Mexico 2026 will take place on the following days 27 and 28 of May of 2026 in Guadalajara, Mexico.

You can Purchase your tickets here  y Check the full program here. 

Companies interested in booths or sponsorships can contact the organizing team at contacto@blueberriesconsulting.com or +56 9 3469 3871

Check out the interview with Jorge Esquivel at the XXXIII International Seminar on Red Fruits Morocco 2024

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